Copyright 2016 by Brent R - All rights reserved In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher All rights reserved Respective authors own all copyrights not held by the publisher Social Media Marketing Beginner’s Guide On how To Use Social Media For Business By: Brent R Table of Contents Introduction Chapter The Great Shift — from Traditional Marketing to Digital Marketing Chapter Planning, Setting Goals, Determining Objectives Chapter Identifying Target Market, Choosing Suitable Platform Chapter Formulating, Implementing, and Maintaining Content Strategies Chapter Evaluation and Measurement of Effectiveness through Key Analytics Conclusion Online Marketing Information Discover How To Generate An Endless Flow Of Internet Marketing Leads Introduction I want to thank you and congratulate you for downloading the book, Social Media Marketing: Beginner’s Guide On how To Use Social Media For Business This book contains information on how to use social media to increase revenues for your business You’ll learn the benefits of social media and why you need to use it in your business Whatever business you’re in, this book will show you step-by-step how to use social media to increase your business The best part is you can all this marketing for free or at a very affordable price compared to other marketing avenues Thanks again for downloading this book, I hope you enjoy it! using this feature, your page will appear on Facebook users’ suggested page You can set the age bracket, gender, geographical location, and interests to define your target audience It is very effective and cost efficient Facebook will only charge you whenever a user clicks your advertisement Post Booster You can run an effective Facebook marketing campaign using Post Booster Here you can promote a certain post and let your target audience see what this is all about Like Promote Page, you can also set a specific parameter to define your target audience Another interesting feature is the automatic scheduling Here, you can run a week-long or month-long marketing campaign, depending on your budget You can choose a specific time and day of the week to post your page Website Promotion Aside from promoting your page and boosting your post, you can also promote your website to invite traffic from Facebook users It is similar to Promote Page feature However, instead of promoting your Facebook page, you can promote and post a link of your website for people to visit Chapter 6: The Bribe Now that you generate enough traffic going to your website, the next thing to is to lock this traffic and not put it to waste Usually, when your visitors check your site, they will try to look around and browse for certain stuff that they may be interested in Most of the time, they will not immediately buy Thus, you need to lock them for future business To capture your visitors, you must try to persuade them to give their contact details It is important so you could reach for them in the future Research shows that most of the sales happen during the succeeding engagements Hence, you must be able to get, at least, their email address However, most online visitors are skeptical to give out their contact information because trust has yet to be established To overcome that barrier, you must give them something for free, something that they can use, something that would prove that you can get the job done and that it’s worth to business with you You need to offer them a bribe! A bribe can be a free PDF report, a free eBook, a series of educational videos or just a plain discount Make sure that what you give will speak very positively of your business Once they realized that you are offering a really fantastic product, they will be the one to contact you to make a purchase Give out any of these bribes in exchange for their email address You can use several email marketing applications like Aweber to capture your prospect’s email address Once they give out their contact details, you can send them a link or a downloadable file to get their bribe You can also run a series of email marketing campaign using marketing applications to email increase engagement and the probability of making sales Conclusion Thank you again for downloading this book! I hope this book was able to help you implement some online marketing tactics to increase your revenue for your business Enjoy what you read? Please keep flipping to the end of the book to leave a review on Amazon Thanks! ... Use Social Media For Business This book contains information on how to use social media to increase revenues for your business You’ll learn the benefits of social media and why you need to use... Discover How To Generate An Endless Flow Of Internet Marketing Leads Introduction I want to thank you and congratulate you for downloading the book, Social Media Marketing: Beginner s Guide On how To. .. permission from the publisher All rights reserved Respective authors own all copyrights not held by the publisher Social Media Marketing Beginner s Guide On how To Use Social Media For Business