Chapter 8: Tools Copyright 2014 Cengage Learning All rights reserved Let’s Discuss “Your premium brand had better be delivering something special, or it’s not going to get the business.” ~Warren Buffett Michael D Brown Copyright 2014 Cengage Learning All rights reserved Job search tools and your career development Basics • Resume • Cover letter • Thank you letter Supporting materials Portfolio • Reference page • Networking letter • Online profile • Writing samples • Design work • Publications • Presentations Copyright 2014 Cengage Learning All rights reserved Clear and consistent message Qualities you represent Personal Brand Assets to highlight Copyright 2014 Cengage Learning All rights reserved What can you learn from your job search tools? How strong is your message? Are there gaps in your skills? Develop relevant skills to market yourself Copyright 2014 Cengage Learning All rights reserved Build Your Brand Choose Build your experiences career to develop intentionally motivated skills Copyright 2014 Cengage Learning All rights reserved Become "go-to" person for tasks you enjoy Identify and demonstrate your brand Preferences Skills Values Personal Brand Copyright 2014 Cengage Learning All rights reserved Tech savvy: Branding yourself with blogs, social networking sites and online discourse 1000 Words 1000 Words Oleksiy Mark almagami Mihai Simonia ra2 studio Plan and Choose your Resources Copyright 2014 Cengage Learning All rights reserved Resumes for the real world: Choose a format Reverse chronological   • Focused on skill sets • Inexperienced candidates • Career changers Functional • Highlights key assets while listing experiences • Experienced job seekers • Graduates with extensive school and work activities Combination Curriculum vitae (C.V.)   Biography • Linear career path • Recent grads with some experience • More comprehensive • Generally reserved for academics, scientists, • Professionals with advanced degrees • Highlights of career • Written as short story • Celebrities, public figures, senior-level executives Copyright 2014 Cengage Learning All rights reserved The Basics of Resume Writing Content Length Layout and design Fonts Naming your document Sharing your resume Copyright 2014 Cengage Learning All rights reserved 10 Prepare a targeted resume Start with master resume Find target positions Select format Select and prioritize sections Enter contact information Open new document Determine look Evaluate Get feedback Copyright 2014 Cengage Learning All rights reserved 11 Sections of your resume Online profile or personal website Objective Profile or summary Education Experience Activities Skills Certifications Specialty headings Copyright 2014 Cengage Learning All rights reserved 12 Tech savvy: Job boards Email and electronic resumes Submitting your resume online Applicant tracking systems Online profiles Copyright 2014 Cengage Learning All rights reserved 13 Just say it! Action verbs   Describe exactly what you did Different types of skill sets • • • • • • Leadership/management Administrative/organizational Communication/interpersonal Analytical/research Creative/innovative Counseling/helping/teaching RAGMA IMAGES Copyright 2014 Cengage Learning All rights reserved 14 Work with Awareness: Market your social awareness Values Transferable skills Qualities iQoncept Copyright 2014 Cengage Learning All rights reserved 15 Prepare Winning Cover Letters Four components of letter Greeting Introduction Body Closing Copyright 2014 Cengage Learning All rights reserved 16 Create Targeted Cover Letter Review job listing Which skill sets match requirements? Alexandar Iotzov Choose three area to address Copyright 2014 Cengage Learning All rights reserved 17 Embracing Differences: Cultural differences in job search materials Cultural norms in the search Variations on the resume Communication for international search Copyright 2014 Cengage Learning All rights reserved 18 Additional job search tools karen roach thumb karen roach Copyright 2014 Cengage Learning All rights reserved 19 Thought questions • Do you feel prepared to sum up your assets in a resume? • Do you feel that your experiences reflect your best assets? Do your activities and involvement reflect your leadership potential? • Do you feel your reputation and personal choices present a consistent brand that makes you proud? Why or why not? Copyright 2014 Cengage Learning All rights reserved 20 ... Biography • Linear career path • Recent grads with some experience • More comprehensive • Generally reserved for academics, scientists, • Professionals with advanced degrees • Highlights of career • Written... Copyright 2014 Cengage Learning All rights reserved Build Your Brand Choose Build your experiences career to develop intentionally motivated skills Copyright 2014 Cengage Learning All rights reserved... world: Choose a format Reverse chronological   • Focused on skill sets • Inexperienced candidates • Career changers Functional • Highlights key assets while listing experiences • Experienced job seekers