Entrepreneurship, no path strewn with roses FOUNDER FOUNDER FOUNDER FOUNDER 12/2013 • The KAfé was founded 8/2014 • The KAfé village was established 4/2015 • The KAfé box 10/2015 • The Burger box 10/2015 • • Receiving an investment with 5.5 million dollars 10/2016 DCA left the KAfé group, the company became 100% foreign invested along with the increasing of charter capital from 16 billion to 244.8 billion VND PLAN Core value: The menu • • FRESH, CLEAN & GOOD COMBINING between Western and Eastern cusine Luxurious, spectacular and attractive decoration PLAN Changing menu twice a year to suit the seasons PLAN • • • Purchased several farms Building an eco-friendly system, a stable supply chain Maintain quality and applying from farm to fork model PLAN Beginning • Received help from her Background check friend • • • Expense amount was around 200 million VND • Her family Her social security 10 funds agreed to keep contact and some of those refused Cassia Investments • • Impressed them by Receiving an investment • Cassia contributed her menu million and half a million Check on employees from others and quality of food Start Finish raising venture capital process Deploying a content marketing strategy which focus on the CEO and also co-founder Ms Dao Chi Anh marketing strategy Revenue This unique style of coffee has been a successful first-step after one month of operation, the store has earned enough to pay for its staff and maintain its operating costs But things are not going smoothly when consumers started to turn their backs because the menu is not so featured while many other options have appeared on the market  Feedback difficulties Not establishing a standard of an ☺ administrative mechanism code Building a company brand associated with a specific ☺ person is a “ double-edged sword” ☺ Getting investment money also means it would be accompanied by a lot of requirements to meet from the ☺ investors Choosing the wrong competitive advantage from the beginning failure and lesson THANK YOU ... • The KAfé was founded 8/2014 • The KAfé village was established 4/2015 • The KAfé box 10/2015 • The Burger box 10/2015 • • Receiving an investment with 5.5 million dollars 10/2016 DCA left the. .. 10/2016 DCA left the KAfé group, the company became 100% foreign invested along with the increasing of charter capital from 16 billion to 244.8 billion VND PLAN Core value: The menu • • FRESH,... not going smoothly when consumers started to turn their backs because the menu is not so featured while many other options have appeared on the market  Feedback difficulties Not establishing