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2.1. Objectives of the study Develop business strategies in developing new business phase to ensure adaptation to the conditions of evolution, new trends of the industry environment, macro environment at home and abroad, and proposed solutions implementing business strategies to deliver the highest business performance for BCC 2.2. Research questions (i) The theoretical problems of business building strategies have been like? Applications for industries like cement in the current crisis? (ii) There are the basic elements of the business environment can greatly affect BCC (iii) The elements of the business environment? How does it work to BCC? Ability to adapt and respond to the strength and weaknesses of the company. (iv) The trend of economic developments at home and abroad, the real estate industry and construction materials will turn out in the period from 2016 to 2020, BCC should do in response? (v) How orientation business strategy for BCC? Are there any measures to support the construction and implementation of the strategy?
Essay title: “Some solutions of business development strategy in Bim Son Cement Joint Stock Company - period 2016 - 2020" Name of student: Course’s name: THANKS INDEX REFERENCES LIST ……………………………………………………………………… 32 INTRODUCTION Urgency of topics As reported by the cement industry, in the first months of 2016, cement production decreased by 16.8%, consumption dropped 7.8% compared to the same period in 2015 Excess of cement is estimated up to million tons in 2016 While production and consumption has reduced, the capacity of the whole industry production increased approximately by 10% by investing in the cement industry massively in recent years The entire cement industry has a capacity of 70 million tons in 2016, output is expected to reach 60 to 62 million tons Meanwhile, domestic demand is estimated at 47-48 million tons, exports 7-8 million tons Thus, the excess of amount of cement this year is still about million tons On the other hand, due to the inputs of the cement industry, such as rising coal prices, electricity prices have increased by 19%, which makes cement industry meet many difficulties, among them, the biggest difficulty is financial problem Most of the equity of the cement business is very low, so the capital to produce business depends mainly on bank loans One of the causes of the problems is, oversupply situation of cement industry today, due to the investment spread and fragmentation of the industry, and in recent years, development planning for cement industry in 2011-2020 and orientation to 2030 has been built on demand growth of 10-15% / year from 2006 to 2010 was the time made a big mistake for the whole industry Moreover, the time of 2015, 2016 and the next few years is the culmination of the repayment period of investment Interest rates are too high, the difference in exchange rates change, access to credit sources have made difficulty because the total financial costs account for between 25% - 30% of the product price Meanwhile, the real estate market freezes, delays construction, purchasing power in the economy should reduce cement consumption and selling prices also declined For Bim Son Cement (BCC) JSC before the general evolution of the industry is not immune from the impact The financial situation of the company rather difficult: short-term assets 1,370 billion (though it has fallen 11.8% decrease compared to the early balance) while short-term debt 1,496 billion Despite efforts to liberate 552 billion of inventory is fast solvency of BCC remains tight Coefficient of short-term solvency of the BCC is at 0.92 times Besides, according to BCC (2016), the cement mill No after 10 years of operation has many cracks appear unsafe, does not guarantee productivity, more power consumption To remedy this situation, the body utilize BCC cement mill No line does not work, to replace the mill The process of removing the mill number just finished, awaiting the right time to mount the mill instead of And according to the resolutions of the board BCC (2016), the company will shift to diversify products, the introduction of new products such as SC40, Sustainable TypeII sulfate, dry mortar plastering appropriate to customer segments, respond to the user Plaster dry mortar products, here is a new product for plaster wet areas indoor and outdoor advantages is the second episode, durable, environmentally friendly This new product promises to bring competitive advantage and improve business performance for BCC Industry is exploring many uncertainties and risks in unfavorable macroeconomic developments, while many internal problems remaining BCC while limiting the enterprises implementing new products for the existing market areas The problem requires serious consideration of the evolution of the business environment; look back the internal problems and find a solid direction for future BCC Stems from the perception that the author has developed the topic "Some strategic solutions in business development company Bim Son Cement Joint period 2016 - 2020" Objectives of the study 2.1 Objectives of the study Develop business strategies in developing new business phase to ensure adaptation to the conditions of evolution, new trends of the industry environment, macro environment at home and abroad, and proposed solutions implementing business strategies to deliver the highest business performance for BCC 2.2 Research questions (i) The theoretical problems of business building strategies have been like? Applications for industries like cement in the current crisis? (ii) There are the basic elements of the business environment can greatly affect BCC (iii) The elements of the business environment? How does it work to BCC? Ability to adapt and respond to the strength and weaknesses of the company (iv) The trend of economic developments at home and abroad, the real estate industry and construction materials will turn out in the period from 2016 to 2020, BCC should in response? (v) How orientation business strategy for BCC? Are there any measures to support the construction and implementation of the strategy? 2.3 Research mission (i) Synthesis and selection theories of business strategy in accordance with the conditions of the cement industry and BCC (ii) Analysis of the macro environment, industry environment, competitiveness so that draws opportunity and challenge for BCC (iii) Analysis of the internal environment to identify the strengths and weaknesses of BCC (iv) Identify strategies and develop business strategies for BCC in the period 20162020 Subjects and scope of research 3.1 Study subjects - Bim Son Cement Joint Stock Company; business environment of the company including the macro environment changes, the industry environment, competitiveness and local businesses 3.2 Study period - From 2013 - to quarter 2/2016; prospects of the business environment changes from 2016 to 2020 Space: - Bim Son Cement Joint Stock Company, In Thanh Hoa, Hanoi and the Central Province, Western Highlands Rationable orientation for building business strategies in cement industy Some basic concepts of strategy 4.1.1 The concept of strategy and strategic management There are many definitions of business strategy, however, they can be understood as the strategic direction and scope of an organization's actions in the long term aiming to achieve business advantage through the identification of resources currently can be used in business environment to identify and satisfy the needs of the market and to ensure the interests of all relevant stakeholders (stakeholder) Therefore a business strategy has a very important role in determining the development of the business Business strategies are developed, selected and implemented based on the comparative advantages of the business, which require businesses to assess the true state of their activities as strategic planning and also put business in such a situation to develop business strategies with careful preparation and continuous updating Strategic Management: The goal of profound strategic management is now placed in the best position on the target market, to maximize long-term value of the business A more specific strategy is to achieve a number of objectives: • Achieve business goals in the long term (business & corporate social responsibility) in a sustainable way (Sustainable) • The market or market segment that the company business, business strategies will be applied • Enterprise how to dominate the competition in those markets with specific customers? • Need to use what resources (people, skills, assets, finance, trade secret, ) to be able to achieve that goal • The potential threat from outside can influence the implementation strategies: environmental, competitive, political, resources, individual risk prevention plan? • The values which will bring business owners and business society which is member In terms of process, strategic management is seen as a management process involves the formation of a strategic vision (Strategic Vision), set goals and prepare a strategy and implement that strategy , and from time to time to adjust the strategy to suit the circumstances 4.2 Process management business strategy The process of strategic planning business can be divided into four main steps: - Step 1: Select the mission and main objectives of the company - Step 2: Analyze and forecast business environment To sum up results of the analysis and forecasting in two directions: Identify opportunities, opportunities and favorable business environment Identify the risks, threats and pitfalls of the market for business operations - Step 3: Analyze and assess the status of the company to identify strengths and weaknesses + Financial situation + The number, quality and structure of the workforce + Review the organizational structure of the company and the adaptability of the structure before the environment changes and new business conditions - Step 4: Selection strategies based search resources, capabilities and core competencies Develop it to neutralize the risk inside and take advantage of external opportunities 4.3 The process of developing and implementing strategies - Step 1: Gather information, analyze the outside, inside - Step 2: Develop plans, strategic options - Step 3: Implement and control 4.4 Some of the tools used to serve in strategic management research 4.4.1 Delta project model Delta is a model-based approach to customer management strategy compared to focusing on the characteristics of the product, this model is based on customer economics Customer model is this center was developed by Dean Wilde and Arnolda Hax, the focus of Delta's model-based competition binding values rather than directly competitive strategy Delta model has basic core components: system optimization, customers optimal and best products 4.4.2 Strategic map The strategy is often documented, to the top of the leader in business or just write out the main points of the strategy To share with everyone in the business is easy, there is a draw the most intuitive way, which is most easily understood strategy map Kaplan & Norton in the process of building multiple versions, the map shows that the more important strategy, because it is very intuitive to express the business strategy From the Balanced Scorecard, which helps businesses identify the objectives, measures and finally go to the individual engaged in business, people identify personal goals Strategy maps help us understand the process of implementation and deployment strategies in an organization This model is a step forward from the model evaluation table with four points balance This model explains the process of implementing the company's strategy in the following directions: financial orientation, customer orientation, process orientation and orientation within the learning and growth 4.4.3 SWOT matrix composite On the basis of identified opportunities and challenges from the external environment as well as the strengths and weaknesses of the business, SWOT offer basic strategies: (1) SO (Strengths - Opportunities): the dominant strategy is based on the company to take advantage of market opportunities (2) WO (Weaks - Opportunities): the strategy based on the ability to overcome the weaknesses of the company to take advantage of market opportunities (3) ST (Strengths - Threats): strategies based on the company's advantage to avoid the risk of the market (4) WT (Weaks - Threats): the strategy based on the ability to overcome or minimize the weaknesses of the company to avoid the risk of the market 4.4.2 PESTNG model analyzes the business environment The model analyzes the external environment PEST identified four basic elements of the external environment affecting business operations of the business and evaluate the influence of environmental factors there Although PEST model just to mention the most basic elements but in fact today may include more analysis of a number of other factors thought to be important for the operation of the business and is regarded as a model PEST expand as natural factors or issues of globalization 4.4.3 forces model analysis M.Porter competitive industry environment Five forces model M.Porter competitive analysis focused on five areas of the competitiveness of enterprises include: - Analysis of customer pressure - Analysis of the supply pressure - Analyze current competitors - Analysis of potential competition - Analysis of the risk of substitute products 4.4.4 Value chain model M Porter-enterprise internal rating Value chain model is a creation of scholarly M Porter analysis helps a systematic way of business activities In this value chain, assuming that the economic activity of enterprises are creating value Operation of the business is divided into different sections including two groups: primary activities and supporting activities In total, there are nine kinds of activities throughout the value creation chain Group activities include suites in the main types of activities: bringing materials to production operation and production - business outbound shipping, marketing and sales; provide related services Supplementary Group include: infrastructure, human resource management, technology and procurement The complementary activities occurring within each main activity Market overview of domestic and international cement 5.1 On the international market Cement currently remains one of the elements required in the construction industry in general, therefore, the demand for cement is expected to sell around the world will continue to increase in the near future Production of the world's cement consumption will increase from 4,223 million tons to about 2020 and then rise to around 5,901 million tonnes in 2025 In total 2,589 million tonnes of cement consumption is expected to increase worldwide, more than 76% of the Asian market consumption volumes increased by 1,561 million tons in East Asia, 285 million tons in Southwest Asia and 139 million tons in Southeast Asia Middle East will achieve record power consumption increased by nearly 150 tons ironically, with a capacity of approximately 137 million tons expansion in Africa and 108 million tons in South and Central America Total consumption of 27 countries in the EU is expected to increase to approximately 68.6 million tonnes with 15 EU countries contributed 54.8 million tons The European countries not EU will contribute 72 million tonnes, while countries in Oceania are expected to rise by about million tons Total consumption in 2025 of North America is expected to reach 63 million tons higher than achieved in 2020 The expanded capacity reached approximately 27.5% in the period from 2010 to 2015, and is expected to decrease 20% in the period from 2015 to 2020 and decreased further to 16% in the period 2020 and 2025 5.2 Vietnam market Northern market with abundant raw materials and large cement factories focused more southern thus cement market in the North met quite a lot of competition, because transport costs account for a large proportion of the sale price cement, cement prices in the North are about 10-15% lower than the South In the first months of 2016, the price of cement plant remained stable In the North from 1,300,000-1,500,000 / ton, in the South from 1,600,000-1,800,000 / ton Retail cement prices on the market an average increase of 2,000 VND / bag on the end of the month 3/2013 when gasoline prices adjusted Production and consumption of cement Production of cement in the whole industry May 8, 2016 reached 33.32 million tons, with 59.5% of the plan year Domestic consumption reached 30.57 million tons, an increase of 8% compared to the same period last year Inventory as of the date 12.08.2016 cement to about 2.6 million tonnes, mainly clinker This inventory is not worrisome because of the amount of material equivalent to 12-14 days for production Cement export market solution when domestic consumption in order to reduce the difficulty of cement excess pressure in water, but the situation appeared exporters selling 1.3.3 Substitutes Currently, the world market has appeared a number of alternative products such as: Cement "GREEN" Novacem: A type of magnesium silicate cement used for limestone replacement Currently testing in England Construction Adhesive: As a special type of cement used in the construction of surface paving, walling, has high adhesion ability Appeared on Vietnam market However, the above mentioned products have a high price and increasing resource scarcity and low replacement ability 1.3.4 Pressure from suppliers Company Bim Son Cement JSC is governed from some suppliers of inputs such as energy supply inputs: coal, electricity, oil and gas; Provide material adjustment, cement additives: iron ore, silicon, basalt, gypsum, slag ; Provide materials and spare parts: heavy, pads, conveyor ; Supply maintenance services: Technology equipment, motorcycles, construction ; Providing transport services (transport company part self): Roads, railways, waterways; Provide financial services: banking system of trade Due to the scarcity of energy resources gradually, and by the impact of the financial crisis pressures of the Company is offering up high 1.3.5 Pressure client The market has been saturated with all kinds of brand cement distributors often capable types of cement business NPP largely run profitable and easy to sell product Many NPP links put pressure on suppliers Strategic objectives for the period 2016-2020 2.1 Creating value for shareholders To build and further strengthen the confidence of shareholders, the Company Bim Son Cement Joint Stock set a target: Ending the fiscal year with business results with excellently indicators: decline short-term debt, increase capital by retaining profits, cut costs enterprise management Fulfill the criteria efficiency/performance of: revenue, net profit, competitive position Increasing the ratio of annual dividend payment, increasing its position and prestige of the enterprise in the market at home and abroad Create a firm basis towards joining the stock market 2.2 Creating value for customers Complete 100% of the commitment between company and customer Bim Son Important contribution in structuring the new residential areas, industrial parks, meet the conditions of the environment, the production environment by completing the following factors: technical infrastructure, social infrastructure, facilities for production, support services, the environment and social security and order 100% meet the needs of customers through the commitment expressed in the contract, the requirements of the approved plan Solve 100% satisfied customer complaints 2.3 Create value for employees To achieve the goal of creating value for employees, in addition to achieving the department goals such as ensuring the income of workers and employees to improve, per capita income of workers - Workers Park reached $1,000/month, adequate benefits, job stability company must also achieve important objectives: Provide training programs of quality; Construction company culture based on core values are all members of recognized companies; Creating a friendly working environment, and modern civilization 2.4 Creating value for society, community JSC Bim Son Cement always see the creation of value for society, the council is also one of the main objectives in the business plan for 2020 The company set a number of strategic objectives as follows: Meters extreme fulfill the role of the social community; Full contribution to the budget of tax obligations; Join the full social benefits; There are activities and policies to strengthen the competitiveness of the Company Strategic direction for Bim Sơn Cement Joint Stock Company for the period 20162020 On the basis of analyzing the business environment, the authors identify opportunities, risks, strengths, weaknesses and SWOT matrix for the formation of BCC as follows: SWOT matrix for BCC Opportunities O1: Government prioritize macroeconomic stability, inflation control, restructuring the economy and adopt policies to support domestic enterprises The country is in the process of industrialization - modernization, the economy attracted FDI and ODA O2: Cement demand will grow annually at 5.2% 7.2% (according to TNS sale) until 2020 O3: Concrete and aggregates have the same growth rate as cement O4: Government investment priorities developed transport infrastructure and response to climate change O5: Our country has a huge population, GDP per capita is increasing O6: Tend to use high-quality products, reasonable prices and friendly environment O7: Demand for cement used in the growing central provinces, especially the coastal provinces O8: Cement production technology is getting more advanced, high-quality products, low energy consumption, environmentally friendly O9: Information technology development with a very high speed O10: Tend to use bulk cement increased O11: Demand for imported cement and clinker in some countries is increasing O12: No alternative products Strength S1: Products fairly diversified, prestigious brand with customers, large market and large competitive position S2: Strong distribution system and high coverage in the core markets S3: Equipment, advanced technology, large production capacity S4: Products and services are of high quality and diversity S5: Near the source of raw materials, with large Risks T1: Vietnam's economy growth slowed GDP growth forecasts 4) W8: Greater numbers of human resources, higher average age, low labor productivity, the level of irregularities W9: The system of salaries, bonuses and working environment has not really motivate employees W10: Some organizational structure with overlapping functions, coordination, flexibility and autonomy is not high W11: Active research and development is not extensive W12: Information systems have not met the requirements of development (Source: Analysis and synthesis of the author) 3.1 The strategy group SO - S1,2,3,4,5,6,7 + O2, 5, 7: Company needs to increase its market share in the Company's existing markets and develop new markets: Leverage the strengths of the company to exploit the existing opportunities of the market, the company will offer strategies to bring value to shareholders through profitable strategies, create sustainable value for our customers, satisfy more customer needs S2,5 + O3,6 => Companies need to make strategic investment or joint venture production of aggregates and concrete (to integrate suppliers and distributors) S1,4,5, 6, + O2, 7, 8, 10 => Companies need to invest in innovation and development of technologies to improve the production capacity for the development of regional markets of Central and border S1 + O4,7,9 => Investment technological innovation to meet the needs riverside construction, marine (programs to cope with climate change) In the SO strategy pair, we found that "strategy Increase market share in the existing markets of the Company and new market development" is the optimal strategy and in line with the company more than other strategies 3.2 The ST group strategy S1, 2, 3, 4,5,6,7 + T1, 2, 3, 4,5,6,7 => To continuously improve product quality and service to maintain a strong brand in the market Optimize production, effective cost management, increase customer value, increase competitiveness S1, + T5, 6, => fills the market gap (coverage, products) Search outsourcing opportunities, license products, competitors takeovers (M & A, joint ventures) S1, 3, 4, + T4, => Development cement diversified and suitable to the needs of each customer group S1, 2,3,5,7 + T9 => search for water transport reasonable, investors grinding stations, distribution stations cement factory near markets to reduce transportation costs to distant markets S1, T4 + 2.6, => optimal distribution system and supply Strategic marketing and distribution: the rich form of advertising than in newspapers, the radio, and on the television good quality products is also a form of branding for the company S1, T4 + 2.6, => Looking for the sustainable supply of raw materials to adjust, cement additives S2 + T9 => Looking for new clay mining, clay mining optimization In the ST strategy pair, we found that "strategy continuously improve product quality and service to maintain a strong brand in the market Optimize production, effective cost management, increase customer value, increase competitiveness" is the optimal strategy and in line with company strategy than the rest 3.3 The WO strategy group W1 + O9 => Increased consumption of bulk cement Including sulfate resistance cement W2 + O6, 11 => Research, research, design and manufacture products with outstanding quality W4, 5.6 + O8, 10 => Investment technological improvements No line, cement grinding systems and advanced packaging direction Optimizing production through effective assessment tool production (MPR) Technology improvements to meet environmental standards W12 + O9 => Infrastructure Construction and application of advanced information technology to increase labor productivity and effective governance In the WO strategy pairs above, we found that the strategy "Investing technological improvements No line, cement grinding systems and advanced packaging direction Optimizing production through effective assessment tool production (MPR) Technology improvements to meet environmental standards" is the optimal strategy and consistent with company strategy than the rest 3.4 The WT group strategy W3 + T1, 2, 3, => Optimizing distribution channels Using effective marketing new trend (7P, 5T) Establish flexible sales policies The consulting services to ensure customers and better meet their needs, customer-oriented consulting services deeper / existing products of the company W7 + T2, => Financial Management effectively towards modernization W8,9.10 + T2, => Restructuring organizational structure and human resource development towards efficient and streamlined Construction company culture to create efficient working environment W11 + O2, 3,5,7 => perform research and development towards production optimization, optimizing product, production process innovation and direction to clients In the WT strategy pair above, we found that the strategy "Restructuring the organizational structure and human resource development towards efficient and streamlined Construction company culture to create efficient working environment" is the optimal strategy and in line with company strategy than the rest Selection of the optimal strategy On the basis of the strategy pair SO, ST, WO, WT mentioned above, the author continues to use the model QSPM to choose the optimal strategy for each pair of the above strategies TABLE: USE OF QSPM MODEL TO CHOOSE OPTIMAL STRATEGY POSSIBLE STRATEGIES INFLUENCING FACTORS IExternal Factors TOTAL OF ATTRACTIVE SCORES Continuously improve goods & services quality to maintain INFL company UENC Expand trademark ING market share on the LEVE in current market L market and Optimize develop new production, market effective cost management , add more value to customers, increase competitiven ess AS TAS AS TAS 258 260 Invest in technology improvement line 2, cement grinding and advanced packing systems Optimize production through MPR Improve technology to meet environment criterion AS TAS 254 Restructure organization chart, develop human resources towards effectiveness & streamline Build corporate culture to make effective working environment AS TAS 240 CONCLUSION: By using SWOT model combined with QSPM model, the author proposes strategic options leading business development for Bim Son Cement Joint Stock Company period 2016-2020 is: Not to stop improving the quality of products and services in order to maintain a strong brand in the market Optimize production, effective cost management, increase customer value, increase competitiveness (the total number of attractions: 260) Solutions and recommendations of business strategy implementation for Bim Son cement Joint Stock Company in theo period 2016-2020 5.1 Some solutions of implementing business strategy for the Company in the period 2016 2020 5.1.1 Product solutions Production company will bring to market the product in accordance with the regional salt-tolerant as cement , cement used in the high temperature zone , low , business climates , adjusting the chemical and physical components to produce products in accordance with consumer tastes To develop this segment Bim Son Cement JSC should: Clear product positioning to create differentiated features than products on the market Identify clearly segment and target customers Communication on differentiation and product information to customers familiar with the product, It should be used for direct marketing products only used for special projects, client objects clearly Target market area is expected to focus towns and cities, crowded urban areas The individual and combined construction and building needs, construction repair For the investor in real estate operations, major contractors on civil engineering applications author offers direct measures Focus on existing agent systems 5.1.2 Marketting solutions About the product: Products produced to ensure consistent standards under ISO 4314:2003 The new products each have weight categories: 25kg, 50kg Price: price equivalent to its rivals Distribution: Make parallel forms distributed through the intermediary channel and direct distribution to customer’s large demand for products grading policy Build distribution networks, annual real to classify the network structure more efficient to apply incentive mechanism in operation Sell directly to distribution channels: the implementation of the direct contact between the leaders of the seller – buyer, conference clients, and developing policies for each type of customer: customer importance, customer friendly Strategy and promotional communications: Establishment, recruitment and training department Marketing professional to strengthen and guide the customer market Strengthening marketing, participation in exhibitions, trade fairs, seminars and programs sponsored events to expand the coverage of the BCC brand to customers Building Information Management program clients to choose the traditional customers, potential, thereby applying incentives to customers to maintain and grow customer base In addition to building and creating images familiar to customers, support sales agents, authors are expected to carry out promotion activities through mass media: VOV traffic channel, Beautiful House magazine, http://www.baoxaydung.com.vn site, 5.1.3 Research solutions - development Lines for the production technology of Bim Son Cement JSC have lines, point here is different from the competitors, with the advantage line 3, and the plant can operate continuously Continued improvement chain technology to maintain the strength of Bim Son Cement JSC is one of the necessary implementation measures Product innovation: cement market today are diverse and abundant, the importance of the company to capture market the product should look like, then design the product design to satisfying the needs of customers Continue to invest in more modern machinery and equipment to this unit capable of undertaking the task is to create products superior to competitors There should be adequately rewarded for policy research unit associated with the outcome of commercial products because they bring research 5.1.4 Quality Management Solution Recruitment of engineers qualified, competent and experienced to form the management committee, in charge of project management and investment company building Managing input costs, raw materials, machinery, equipment and labor to avoid wastage maximum decrease production costs Our team of factory workers are mostly high quality, many years of experience so qualified skilled, culture, health must therefore find ways to keep the human resources to ensure protection work schedule, and quality products to meet customer needs and in accordance with current standards Material resources of Bim Son Cement abundant, stable and easy to exploit, to improve the efficiency of mining, the process of quality management during mining operation must be followed to ensure quality stable material for production Building materials yard, warehouse storage equipment for production, and materials are guaranteed to meet the production work, avoid material shortages during production, ensuring throughout the work 5.1.5 Financial Solutions - Accounting Closely monitor the financial situation, need to ensure a balance between benefits and risks, reducing the debt ratio Quick Ratio is low due to the Company's ratio of inventories accounted for a large proportion of total assets Therefore, the company needs to improve information systems to reduce inventory levels of finished products and raw materials to the proper level Source of funds: bank loans, capital extraction from shareholders The exploitation of these funds will be invested to expand the business scale, technological innovation 5.2 A number of suggestions and recommendations 5.2.1 Recommendations for Cement - Environment: - In terms of technology, planning was confirmed using advanced technologies, high automation, maximum energy savings - On the Market 5.2.2 Recommendations and government ministries, departments and branches - State Government and created the conditions necessary to support the output resolution to promote export businesses, this year reach 10 million tones of exports - In addition, the Ministry of Construction for consideration and planning review, suspend cement projects preparing to deploy CONCLUSION Cement is one of the essential items for the process of industrialization modernization of the country today Along with the difficulties of the economy, industry and general Cement Corporation Bim Son cement in particular are facing tremendous challenges reflected in the business environment is becoming increasingly intense and complex magazine In this context, the business strategy of the company has decisive significance to the existence and development Therefore, the business strategy is feasible and effective are essential and have a great role to activities of Bim Son Cement Company in the future During its operation, Bim Son Cement - Elephant brand has become the user's trust - The sustainability of the project Our products have been sold in more than 10 provinces and cities nationwide Over 32 years of construction and development, Bim Son Cement company has produced and sold more than 40 million tons of products With a positive contribution and economic development, industrialization modernization of the country, the company has been awarded many honorable titles such as Heroes of Labor reform era, Medal Single 3rd Lap In addition, the Company also constantly innovate technology, the company's product quality standard ISO 9000-2001 Products of the company from 1992 to present consumers are continuously voted Vietnam high quality goods But faced with the volatility of the macro economy and overseas in developing robust and enterprise-wide cement production Company Bim Son Cement Joint Stock're really having difficulty producing activities - business Prior to the risks and vulnerabilities that require the entire group of staff officers, company executives must try our best to strive to overcome this difficulty At the general opinion, the authors have studied, assess the situation of the enterprise through the SWOT matrix, analyze the present strengths and weaknesses of the company, thereby suggesting appropriate strategies for Company The main contents of the thesis have been addressed include: The main contents of the thesis have been addressed include: - Formalized basic knowledge about building strategic business direction for the business - Analyze and evaluate the business environment inside and outside of the Company Bim Son Cement Joint Stock to provide the advantages, disadvantages, strengths and weaknesses of the business at the moment - Proposed general strategic direction for the company in the immediate period (2016 - 2020) Despite my enthusiasm, but due to limited time, awareness and access to information, this thesis could not avoid deficiencies and other problems not mentioned or not mentioned deep I am very eager to get donations, just tell the teacher, and she and the reader to the subject continues to be supplemented more complete, more realistic when applied in real business Company REFERENCES LIST FRED R.DAVID, The concept of strategic management , Statistical Publishing House 1998 Garry D.Sith Danny R.ARnold - BobbyG.Bizzell , Strategy and business strategies, Statistical Publishing House 1997 D La rue – A Caillat, Business Economy, Technical Publishers 1992 WilliamP Anthony, K Michele 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14thOctober 2016] ... strategic solutions in business development company Bim Son Cement Joint period 2016 - 2020" Objectives of the study 2.1 Objectives of the study Develop business strategies in developing new business. .. develop business strategies for BCC in the period 20162 020 Subjects and scope of research 3.1 Study subjects - Bim Son Cement Joint Stock Company; business environment of the company including the... researchers and interested readers sole strategic areas and cement industries RESEARCH RESULTS 1.Overview of Bim Son Cement Join Stock Company 1.1 Overview of Bim Son Cement Joint Stock Company Company’s