... remember when running business is that: GOOD ETHICS IS GOOD BUSINESS “NO ETHICS , NO BUSINESS ” “ETHICAL BUSINESS IS PROFITABLE” “ETHICAL BUSINESS GENERATESGOODWILL” “UNETHICAL BUSINESS LEADS TO... or wrong depends on different For absolute ethics, A situation In contrast, for relative ethics Nothing is situation is always right or inherently right or wrong, ethics is just always wrong,... right to live) In contrast, for relative ethics, kill patient to save is the best choices for this situation (do the most good for the most people) Development Virtue ethics (đạo đức tốt): Moral