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Quản trị kinh doanh luôn là một trong những ngành hấp dẫn các bạn trẻ năng động, đặc biệt trong xu thế hội nhập kinh tế Quốc tế của Việt Nam những năm gần đây. Việc tìm hiểu rõ về ngành Quản trị kinh doanh giúp bạn định hướng nghề nghiệp tốt hơn trước khi quyết định chọn ngành, chọn trường theo học. Chúng ta sẽ từng bước tìm hiểu qua tất cả những thông tin cần thiết, qua đó giúp bạn có cái nhìn rõ ràng hơn về ngành học này.
Chapter Leadership Communication Chapter Objectives Act as a communication champion rather than just as an information processor Use key elements of effective listening and understand why listening is important to leadership communication Recognize and apply the difference between dialogue and discussion Select an appropriate communication channel for your leadership message Use communication to influence and persuade others Effectively communicate during times of stress or crisis Communication A process by which information and understanding are transferred between a sender and a receiver Ex 9.1 A Basic Model of the Communication Process Leader encodes message Potential noise and distortion Channel Receiver decodes message Return message encoded and sent Feedback Loop Ex 9.2 The Leader as Communication Champion Purpose Directed Internal and external sources Strategic Conversation Open climate Listening Discernment Dialogue Leader as Communication Champion Direct attention to vision/values, desired outcomes; use persuasion Methods Use rich channels Stories and metaphors Informal communication Ex 9.3 Why Open the Communication Channels? An open climate is essential for cascading vision, and cascading is essential because: Natural Law 1: You Get What You talk about A vision must have ample ‘air time’ in an organization A vision must be shared and practiced by leaders at every opportunity Natural Law 2: The Climate of an Organization is a Reflection of the Leader A leader who doesn’t embody the vision and values doesn’t have an organization that does Natural Law 3: You Can’t Walk Faster Than One Step at a Time A vision is neither understood nor accepted overnight Communicating must be built into continuous, daily interaction so that over time followers will internalize it Ex 9.4 Ten Keys to Effective Listening Keys Poor Listener Good Listener Listen actively Is passive, laid back Asks questions; paraphrases what is said Find areas of interest Tunes out dry subjects Looks for opportunities, new learning Resist distractions Is easily distracted Fights distractions; tolerates bad habits; knows how to concentrate Capitalize on the fact that thought is faster than speech Tends to daydream with slow speakers Challenges, anticipates, summarizes; listens between lines to tone of voice Be responsive Is minimally involved Nods; shows interest, positive feedback Ex 9.4 (contd.) Keys Poor Listener Good Listener Judge content, not delivery Tunes out if delivery is poor Judges content; skips over delivery errors Hold one’s fire Has preconceptions; argues Does not judge until comprehension is complete Listen for ideas Listens for facts Listens to central themes Work at listening No energy output; faked attention Works hard; exhibits active body state, eye contact 10 Exercise one’s mind Resists difficult material in favor of light, recreational material Uses heavier material as exercise for the mind Ex 9.5 Dialogue and Discussion: The Differences Conversation Dialogue Lack of understanding, disagreement, divergent points of view, evaluate others Reveal feelings Explore assumptions Suspend convictions Build common ground Result Long-term, innovative solutions Unified group Shared meaning Transformed mind-sets Discussion State positions Advocate convictions Convince others Build oppositions Result Short-term resolution Agreement by logic Opposition beaten down Mind-sets held onto Ex 9.6 A Continuum of Channel Richness Electronic mail, IM, Web, intranet Disadvantages Impersonal One-way Slow feedback Formal report Face-toface verbal Low channel richness Advantages Personal Two-way Fast feedback High channel richness Disadvantages No record Spontaneous Dissemination hard Advantages Provides record Premeditated Easily disseminated Memos, letters Telephone 10 Ex 9.7 Dos and Don’ts of Electronic Mail (abridged) Do Use e-mail to set up meetings, to recap spoken conversations, or to follow up on information already discussed face-to-face Keep e-mail messages short and to-the-point Many people read e-mail on handheld devices, which have small screens Use e-mail to prepare a group of people for a meeting For example, it is convenient to send the same documents to a number of people and ask them to review the materials before the meeting Use e-mail to transmit standard reports Act like a newspaper reporter Use the subject line to quickly grab the reader’s attention 11 Ex 9.7 (contd.) Don’t Use e-mail to discuss something with a colleague who sits across the aisle or down the hall from you Take the old-fashioned approach of speaking to each other Lambaste a friend or colleague via e-mail – and especially don’t copy others on the message Use e-mail to start or perpetuate a feud Write anything in an e-mail you wouldn’t want published in a newspaper E-mail with sensitive or potentially embarrassing information has an uncanny way of leaking out 12