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TABLE OF CONTENT 1. A project overview………………………………………....3 2. An administration plan……………………...……………...5 3. Gantt chart………………………...………………………..8 4. Identification of potential problems………………………..9 5. Costing of expected time and materials…………………..10 6. A project monitoring tool…………………………………11 7. Brief review of the project………………………………..14
Project design and advertising handing out flyers occasion celebrating 30/4 and 1/5 "The Golden Week" Green Eden Restaurant Address: 365 Xuan Dieu Street - Ha Noi Hotline: (04)37568686 Fax: (04)37568686 Email: Greeneden@infor.com.vn Website: http://Greeneden.com.vn Nguyen Duc Tai Nguyen Tien Hoang Page TABLE OF CONTENT A project overview……………………………………… An administration plan…………………… …………… Gantt chart……………………… ……………………… Identification of potential problems……………………… Costing of expected time and materials………………… 10 A project monitoring tool…………………………………11 Brief review of the project……………………………… 14 Green Eden Restaurant Nguyen Duc Tai Nguyen Tien Hoang Page Project design and advertising handing out flyers occasion celebrating 30/4 and 1/5 "The Golden Week" I A project overview As you know, work to promote the image, the brand is critical to the success of your organization, of which there are many different types of advertising to be considered for referral to the client These include the different types of advertising such as, flyers, signs, the internet, on television all brought about certain effect In which the handing out flyers is calculated often the first, with the advantages of shorter design time, low cost, easy access to customers With the business sector of our fast food is no exception, we always want to serve our customers in the best way and the best preferential with customers We are regularly sent to the customer such preferences, and we want our customers to know that information quickly and clearly On the occasion of 30/04 and 1/5 we have special programs how customers, celebrated sale promotion "The Golden Week" celebrating 30/4 and 1/5 "The occasion of the 30/4 -1 / 5, 10 – 20% discount when customers come to Green Eden Restaurant", the start time from 7:30 am on 22/4 until 22 pm on 28/4 applies to all customers We have selected designing are flyer advertising the first channel for our restaurant Create sample brochures, flyers promotions company 30/4-1/5 occasion "Occasion 30/4 -1 / 5, up 10-20% when customers come to Green Eden Restaurant", the start time from 7:30 am on 22/4 until 22 pm on 27/4 applies to all visitors goods Time: 8am handing out flyers from 20/04 to 25/04 2013 In terms of design flyers, brochures: Discounts from 10-20% for all visiting and calling fast food in Eden Green Restaurant Ads of the week off of fast food restaurants Green Eden The food is off the most: Pizza, spaghetti, seaweed rice rolls, Gimped fried…20% Quantity: 15,000 copies Management: Group marketing People passing out: people Human resources: Students Part-time Nguyen Duc Tai Nguyen Tien Hoang Page Cost: 12,000,000 Objective: Ensure flyers to clients is 80%, bringing the latest information about the restaurant's promotions to customers II An administration plan Green Eden Restaurant (venue VND) Nguyen Duc Tai Nguyen Tien Hoang Page Activity Start Preparation 15 -Meeting assign Apri specific tasks to l each person 201 -Estimate the number of leaflets were printing and distribution processes to clients -Prepare relevant documents -Prepare budget forecasts Implementation 18 -Designs and to Apri choose l appropriate 201 sample flyers for restaurant -Given full information about the company's promotions on this form -Print and photocopy - Select locations and handing out flyers -Synthesis of the effectiveness of the handing out flyers Completed -Collect and synthetic results -The difficult Nguyen Duc Tai Nguyen Tien Hoang End 17 April 2013 Personnel Mr Tai Mr Hoang (maketing) Performance standards -Assign specific tasks to each person -The number of leaflets / leaflets delivered to customers -Prepare a work plan for the project -Preparing documents related -Prepare a budget for the full cost of the project from beginning to end Budget 25 April 2013 Tai, Hoang, Linh, Hung, Tuan, Trang, Hue -Restaurant name, address, name promotions -Start time promotions -Content about discounts, promotions for the entire menu of restaurant (Discounts from 10-20% for all visiting and calling fast food restaurant in Eden Green.) -Cuisines are the most discounts (The food is off the most: Pizza, spaghetti, seaweed rice rolls, Gimped fried… 20%) -15,000 copies - Human resources: Students Part-time - Design flyer 500,00 -Printing and photocopy (15,000) 7,500,000 - Persons distribute flyers 4,000,000 24 28 Apri April l 2013 201 -Receive feedback from customers to the restaurant -Make surveys sent to Page problems encountering -Solutions to solve problems -Analysis solutions -Written report to superiors -Presented at the meeting of the management customers -Directly monitoring employees leaflets -Analyze and evaluate information -Made the comment and the results of work -Discuss and offer solutions to remedy omissions -Written report about the work, these results obtained and omissions -Make statements about the cost of work -Presented at management meetings Key Stakeholders Nguyen Duc Tai Nguyen Tien Hoang Page No Name Organization Nguyen Duc Tai Green Eden Restaurant Nguyen Tien Hoang Nguyen Tương Linh Green Eden Restaurant Pham Thi Hue Nguyen Quynh Trang Tran Trung Tuan Nguyen Manh Hung Employees handing out flyers III Gantt chart Nguyen Duc Tai Nguyen Tien Hoang Page Responsibility Contact detail -Approved by project flyer -Appointment of project manager -Set objectives and meet the needs project - Printing contracting -Inspection and the reception -Inspection results and reports -Design flyers -Make a list of time for work -Cost estimate for the work -Find leaflets staff -Set report on the work -Handing out flyers correct location is required -Ensuring leaflets be release delivered to customers -Their enthusiasm and openness at work Marketing Manager Tel: 0943614999 Marketing Department Tel: Students Parttime IV Identification of potential problems Nguyen Duc Tai Nguyen Tien Hoang Page Control element Timelines Potential problems Cost Costs exceed the permissible level of the company Resources Lack of human resources and equipment to work Quality -Marketing department employees not complete the task V Unexpected delays such as equipment breakdown (printers, photocopier damaged) Identification pointers When the equipment first breaks down Changes in market prices lead to wage increases for employees, printing of documents for the project increased -when marketing department employees sick leaves prolonged - Office equipment damaged - Schedule submit handing out flyers delayed Are more than half day compared with plan Costing of expected time and materials Nguyen Duc Tai Nguyen Tien Hoang Page Preventive action -To ensure the project will be finished according to the timeline -Ensure equipment is serviced prior to the project -Provide more money -Find the location print /photo cheap -Used Printer/ copier company -Decrease The number of employees - Looking person in the same room have the ability to replace - Find someone who can be trained to take over? - Repairing or replacing equipment as needed - Tabulating clearly assign tasks to each member -Monitoring and support staff handing out flyers Costs Section A: Preparation Meeting assign specific tasks to each person Estimate the number of leaflets were printing and distribution processes to clients Prepare relevant documents Prepare budget forecasts No of staff Per hour VND No hours Total VND 1 0 0 Sections B: Implementation Designs and to choose appropriate sample flyers for restaurant Given full information about the company's promotions on this form Print and photocopy Select locations and handing out flyers Synthesis of the effectiveness of the handing out flyers 100,000 500,000 4 50,000 24 20 7,500,000 4,000,000 12 12,000,000 Collect and synthetic results The difficult problems encountering Solutions to solve problems Analysis solutions Written report to superiors Presented at the meeting of the management Section C: Completion 3 2 1 0 4 0 0 12,000,000 Total budget Nguyen Duc Tai Nguyen Tien Hoang 0 0 24 Page 10 VI A project monitoring tool Nguyen Duc Tai Nguyen Tien Hoang Page 11 Nguyen Duc Tai Nguyen Tien Hoang Page 12 Green Eden Restaurant Address: 365 Xuan Dieu Street - Ha Noi Hotline: (04)37568686 Fax: (04)37568686 Email: Greeneden@infor.com.vn Website: http://Greeneden.com.vn Implementation surveys with external customers of the handing out flyers Green Eden Restaurant with the brand promotion is very essential, we are serious about bringing to beautiful pictures and the fastest delivered to customers We were construction a staff of advertising handing out flyers very professional, friendly and always smiling to the customer So have objective perspective about our work, we are looking forward customers have contributions, feedback so that we can better serve Thank you for valued customers Valued customers know our restaurants through any form of advertising? (One tick) Flyers Posters The internet Valued customers felt are bothered by person handing out flyers? (One tick) Yes No Promotional information of restaurants provided adequate and correct? (One tick) Adequate Incomplete Flawed Information about the promotions of the restaurant will be sent to by flyers Valued customers have wanted to receive them? (One tick) Yes No Thank you for coming to Green Eden Restaurant Nguyen Duc Tai Nguyen Tien Hoang Page 13 Green Eden Restaurant Address: 365 Xuan Dieu Street - Ha Noi Hotline: (04)37568686 Fax: (04)37568686 Email: Greeneden@infor.com.vn Website: http://Greeneden.com.vn Internal customers In addition interest in the work with clients to advertise, we also have the interest and help each other in the work The design personnel and our handing out flyers are always supported by restaurants To ensure best quality for brand promotion, we have better support about funding, salary and bonuses for employees In addition we have also interested in meeting and dining held among members We always have the comments box income for the employees We have also regularly survey forms to capture the needs and desires of employees You feel the work environment of the company like? (One tick) Very good Good Usual Not good Do you feel satisfied with salary and bonus? (One tick) Satisfied Not satisfied Do you want long-term commitment to your work? (One tick) Yes No If you have any comments or need anything You make contribute directly with the management or mailboxes comments Thank you Nguyen Duc Tai Nguyen Tien Hoang Page 14 VII Brief review of the project Project Summary: Project design and advertising handing out flyers occasion celebrating 30/4 and 1/5 "The Golden Week" In the weeks, the team has designed, printed and issued 15,000 flyers to customers, and collects a lot of positive effects for the restaurant We have launched a lot of questions for customers to come to us We have made a summary of the effect of job Regarding the opinion of external customers: 82% the flyers already delivered to customers 70% of customers come to the restaurant known handing out flyers of restaurant 1200 customer views felt joy at with flyers in total arrivals in 1500 asked Many customers upset by person handing out flyers annoy Opinions of customers inside: Employees’ conscious does not work well Moving vehicles difficulties Costs make increases flyers Lack of working equipment Lack of cost Solutions: Monitoring and support staff handing out flyers Enhance interpersonal skills for employees Prompted with the employees work attitude not good Repairing or replacing equipment as needed Provide more money Used Printer / Copier Company Nguyen Duc Tai Nguyen Tien Hoang Page 15 ... flyers occasion celebrating 30/4 and 1/5 "The Golden Week" In the weeks, the team has designed, printed and issued 15, 000 flyers to customers, and collects a lot of positive effects for the restaurant... with the management or mailboxes comments Thank you Nguyen Duc Tai Nguyen Tien Hoang Page 14 VII Brief review of the project Project Summary: Project design and advertising handing out flyers occasion. .. customers In addition interest in the work with clients to advertise, we also have the interest and help each other in the work The design personnel and our handing out flyers are always supported