Mobile SEO best practices opportunities

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Mobile SEO   best practices  opportunities

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MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA Best Practices & Opportunities to make the most out of MOBILE SEO MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA I’m Aleyda Solis SEO AT SEER INTERACTIVE INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA I’M HERE TO SPEAK ABOUT G GOING MOBILE MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA Mobile is BOOOMING MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA BUT HOW TO GO MOBILE? MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA mmm… MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA mmmmmmm… MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA MOBILE IS SOOOO CONFUSING! MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA ANALYZE FIRST DO A MOBILE SEO ANALYSIS TO UNDERSTAND YOUR CURRENT MOBILE SITUATION MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA ADD REL ALTERNATE & CANONICAL ANNOTATIONS IN URLS Refer each Mobile URL to its Follow Google’s recommendation desktop version and viceversa, https://developers.google.com/webmasters/smartphone-sites/details by adding the rel alternate & canonical annotations MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA ADD REL ALTERNATE ANNOTATION IN DESKTOP XML SITEMAPS You can also refer from your Desktop to their Mobile URL versions with the rel alternate annotation in the XML Sitemap MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA LINK BETWEEN YOUR DESKTOP & MOBILE VERSIONS Implement links using cookies to avoid redirects loops MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA NOW YOU KNOW THE PARALLEL MOBILE WEB SEO BEST PRACTICES MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA AND HAVE A VISION ABOUT HOW TO DO MOBILE SEO RESPONSIVE WEB SEO GOOD PRACTICES YOU KNOW ABOUT THESE DYNAMIC SERVING SEO GOOD PRACTICES PARALLEL MOBILE WEB SEO GOOD PRACTICES GENERAL MOBILE SEO BEST PRACTICES AND ALSO THESE! MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA SO YOU’RE READY TO DO MOBILE SEO? TELL ME MORE ABOUT HOW YOU’RE GOING TO ACHIEVE A HIGH MOBILE SEO ROI MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA IT’S ALSO ABOUT MEASURING & IMPROVING YOUR MOBILE WEBSITE & SEO PROCESS OVER TIME MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA CONSISTENTLY TRACK YOUR MOBILE WEB ACTIVITY Go back to Google Analytics & Google Webmaster Tools frequently to verify the evolution of your Mobile SEO optimization efforts MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA CONSISTENTLY TRACK YOUR MOBILE WEB ACTIVITY Go back to Google Analytics & Google Webmaster Tools frequently to & verify theare evolution Create a Dashboard to verify which Mobile keywords pages ranking of your SEO optimization and converting over time and optimize yourMobile process accordingly efforts MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE SEO ROI REVENUE FROM MOBILE WEB CONVERSIONS VISITS CLICKS REGISTRATIONS SALES ETC MOBILE SEO ROI > = COSTS OF MOBILE WEB PRESENCE MOBILE WEB DESIGN MOBILE WEB DEVELOPMENT & MAINTENANCE MOBILE CONTENT & OPTIMIZATION MOBILE SEO ANALYSIS ETC REVENUE - COSTS COSTS MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE SEO ROI REVENUE FROM MOBILE WEB CONVERSIONS VISITS CLICKS REGISTRATIONS SALES ETC > COSTS OF MOBILE WEB PRESENCE MOBILE WEB DESIGN MOBILE WEB DEVELOPMENT & MAINTENANCE MOBILE CONTENT & OPTIMIZATION MOBILE SEO ANALYSIS ETC And make sure it’s Positive over time MOBILE SEO ROI = REVENUE - COSTS COSTS MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA EVOLVE THE MOBILE SEO PROCESS MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA EVOLVE THE MOBILE SEO PROCESS You know how to it now MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA LET’S GO MOBILE! MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA THANKS QUESTIONS? aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com [...]... OF MOBILE SEO AT #IONSEARCH BY @ALEYDA USE YOUR GOOGLE ANALYTICS MOBILE TRAFFIC DATA MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE TRAFFIC MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE TRAFFIC Compare your (Volumes & Trends) of (Traffic & Conversions) from (Mobile, Mobile Organic, Desktop & Desktop Organic) MAKE THE MOST OUT OF MOBILE SEO. .. #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE DEVICES MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE DEVICES Compare your (Volume & Trends) of (Devices) from (Mobile Organic & General Mobile Users) MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE KEYWORDS & PAGES MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE KEYWORDS & PAGES Compare... MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA USE YOUR GOOGLE WEBMASTER TOOLS MOBILE SEARCH DATA MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE SEARCH VISIBILITY MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE SEARCH VISIBILITY Compare your (Top Queries & Top Pages) from (Mobile & Web) search results MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH... Compare your Organic (Keywords & Landing Pages) from (Mobile & Desktop) MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA USE A MOBILE EMULATOR LIKE THE OPERA MOBILE EMULATOR MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE VISIBILITY & USABILITY MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA VERIFY YOUR MOBILE VISIBILITY & USABILITY Check how your Web content... AT #IONSEARCH BY @ALEYDA IDENTIFY MOBILE CRAWLING ISSUES MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA IDENTIFY MOBILE CRAWLING ISSUES Look for Mobile Crawling Errors on your site MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA WHAT GOOGLEBOT MOBILE IDENTIFIES OF YOUR TOP PAGES MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA WHAT GOOGLEBOT MOBILE IDENTIFIES OF YOUR TOP PAGES... MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA USE A SEO TOOLBAR LIKE THE SEOMOZ TOOLBAR MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA IDENTIFY THE POPULARITY OF YOUR MOBILE RANKING PAGES MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA IDENTIFY THE POPULARITY OF YOUR MOBILE RANKING PAGES Verify the (Domain, Page Authority & External Links) from your (Mobile Ranking Pages... Googlebot Mobile MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA USE A USER AGENT SWITCHER LIKE THE ULTIMATE USER AGENT SWITCHER ADD-ON FOR CHROME MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA CHECK YOUR MOBILE SEARCH RESULTS MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA CHECK YOUR MOBILE SEARCH RESULTS Compare your (Titles, Descriptions, URLs, Snippets, Competitors) from (Mobile, ... Verify the HTTP status code and HTML your providing to Googlebot Mobile MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA USE A WEB CRAWLER LIKE SCREAMING FROG MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA CHECK HOW GOOGLEBOT MOBILE CRAWLS YOUR SITE MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA CHECK HOW GOOGLEBOT MOBILE CRAWLS YOUR SITE Analyze how pages are followed, if there ... MOBILE SEO BEST PRACTICES RESPONSIVE WEB SEO GOOD PRACTICES DYNAMIC SERVING SEO GOOD PRACTICES PARALLEL MOBILE WEB SEO GOOD PRACTICES GENERAL MOBILE SEO BEST PRACTICES ... VISION OF THE MOBILE WEB APPROACHES LET’S LEARN ABOUT THEIR SEO BEST PRACTICES MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA THERE ARE GENERAL & SPECIFIC MOBILE SEO BEST PRACTICES RESPONSIVE... OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA I’M HERE TO SPEAK ABOUT G GOING MOBILE MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA Mobile is BOOOMING MAKE THE MOST OUT OF MOBILE SEO AT

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