Hồ sơ mẫu Full name: NGUYEN THUY DUNG Gender: Female Date of Birth: 20 February, 1972 Marital Status: Single Nationality: Vietnamese Home Phone: (84 8) 999 9999 Mobile Phone: (0 90) 9 999 999 E-mail: nguyenthuydung@email.com Permanent Address: 169/B9/9 Dien Bien Phu Street, Ward 17, Binh Thanh District, Ho Chi Minh City, Vietnam EXPERIENCE Trung Nguyen Coffee, Ho Chi Minh City; 2001- present Marketing Director Lead group responsible for designing and maintaining sector-wide marketing programs. • Develop and implement marketing strategies that include advertising and multi-brand consumer promotions. • Represent the marketing department on a cross-functional team responsible for optimizing product procurement and production processes. Unilever, Ho Chi Minh City; 1997 - 2001 Brand Manager, 1999 - 2001 Responsible for developing fact-based marketing plans for coffee brands that led to 7% increase in sales volume. • Devised a major shift in high-end coffee marketing strategy away from focusing on taste (key category driver) to communicating the brand's emotional benefits. • Designed a program that generated incremental sales of 400,000 cases and provided field sales staff with selling tools that met the needs of individual customers. Assistant Brand Manager, 1997 - 1999 Successfully repositioned the Lipton Iced Tea brand within the Vietnamese market, leading to a 10% increase in sales over one year. • Developed and executed consumer marketing initiatives. • Refined brand's unique selling proposition to better align with consumers' changing habits and lifestyles. Worked with ad agency to develop award-winning advertisement. • Worked with plant and distribution managers to identify cost savings based on consumer feedback. • Supervised a new product marketing program. Worked with the agency in developing new ads and consumer promotions. A.C. Nielsen, Ho Chi Minh City; 1996 - 1997 Marketing Analyst Provided analytical support for consumer packaged goods companies. • Performed brand image/positioning studies, concept tests, brand analyses, usage studies, pricing analyses and scanner-data modeling. EDUCATION • University of Economics, Ho Chi Minh City. M.B.A. Finance and Economics, 1994-1996. • Ha Noi Foreign Language University, Ha Noi. B.A. English, 1990- 1994. SKILLS • Fluent in English (C Level, Ha Noi Foreign Language University) • Proficient in Japanese (B Level, Ha Noi Foreign Language University) • Computer Proficient (Microsoft Word, Excel and PowerPoint) INTERESTS Tennis (grand prize winner, Vietnamese Junior Championships, 1989) . Hồ sơ mẫu Full name: NGUYEN THUY DUNG Gender: Female Date of Birth: 20 February, 1972 Marital Status:. 999 E-mail: nguyenthuydung@email.com Permanent Address: 169/B9/9 Dien Bien Phu Street, Ward 17, Binh Thanh District, Ho Chi Minh City, Vietnam EXPERIENCE Trung Nguyen Coffee, Ho Chi Minh City; 2001-