Establishing business strategy for Vietnam Joint Stock Commercial Bank for industry and trade from 2010 to 2015

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Establishing business strategy for Vietnam Joint Stock Commercial Bank for industry and trade from 2010 to 2015

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Mục lục

  • COVER PAGE

  • LETTER OF CONFIRMATION

  • ABBREVIATION LIST

  • LIST OF TABLE

  • LIST OF FIGURES,GRAPHS

  • APPENDIX

  • INTRODUCTION

    • 1.1. The general situation,the necessity and meaning of the research theme

    • 1.2. The necessity

    • 1.3. The meaning of the theme

    • CHAPTER 1 : THE ARGUMENT BASIS

      • 1. The general view of strategy and strategic management

      • 2. The importance of building the strategy for a company

      • 3. The process of esrablising the strategy

      • CHAPTER 2 : CURRENT SITUATION ANALYSIS OF VIETINBANK

        • 1. General introduction about Viet Nam commercial joint-stock bank for industry and trade

        • 2. Analysis of business environment of Vietinbank

        • CHAPTER 3 : DEFINING THE DEVELOPMENT STRATEGY FOR VIET NAM JOINT-STOCK COMMERCIAL BANK FOR INDUSTRY AND TRADE

          • 3.1. Objectives,orientation,mission and vision ò Vietinbank

          • 3.2. Objection after analyzing the implementation of the strategy and business environment

          • 3.3. Orientation made from the recommendation

          • 3.4. Social objectives

          • 3.5. Political objectives

          • 3.6. Evaluating the strengths,weaknesses,opportunities and challenges by SWOT analysis to develop Vietinbank's development strategy unitil 2015

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