Building busines strategy for advanced international Hanoi Joint Stock Company (AIC-HN) in 2012 - 2016 period

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Building busines strategy for advanced international Hanoi Joint Stock Company (AIC-HN) in 2012 - 2016 period

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • TABLE OF CONTENTS

  • LIST OF FIGURE AND TABLE

  • INTRODUCTION

    • 1. Reasons for choosing the research topic

    • 2. Target and scope of the research

    • 3. Research method

    • 4. Scientific practical meaning of research topic

    • CHAPTER 1. THEORETICAL FOUNDATIONS ABOUT SETTING UP BUSINESS STRATEGY

      • 1.1. Concept and classification of business strategy

      • 1.2. The steps involved in building business strategies

      • 1.3. Analyzing tools to set up business strategies

      • 1.4. SWOT matrix

      • 1.5. Competitive profile matrix

      • 1.6. QSMP matrix

      • CHAPTER 2. ANALYSIS BUSINESS ENVIRONMENT OF AIC - HN

        • 2.1. Overview of AIC - HN

        • 2.2. AIC-HN's business environment analysis

        • 2.3. Internal environment analysis

        • 2.4. SWOT analysis

        • CHAPTER 3. CHOOSING BUSINESS STRATEGY AND SOLUTIONS FOR AIC-HN IN THE PERIOD OF 2012 TO 2016

          • 3.1. Development objectives of AIC-HN up to 2016

          • 3.2. Choosing key strategy for development of AIC-HN up to 2016

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