Business strategy of STO-Oriental Hospital 2013-2018

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Business strategy of STO-Oriental Hospital 2013-2018

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • COMMITMENT & ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • ABBREVIATIONS

  • LIST OF TABLES

  • A LIST OF EXHIBITS

  • A LIST OF GRAPHS

  • PART I. OPENING

    • 1 The need for a business strategy

    • 2. Study objectives

    • 3. Subject advantage scope of study

    • 4. Rationale and methodology

  • PART II. CONTENTS

    • CHAPTER I. THEORETICAL BASIS OF BUILDING BUSINESS STRATEGIES

      • 1. The concept of business strategy

    • CHAPTER II. BUSINESS ANALYSIS AND STRATEGY - THE STO ORIENTAL HOSPITAL CASE

      • 2.1. The STO - Oriental hospital: An overview

      • 2.2. OH Co. performance from 2008 to 2011

      • 2.3. External environment analysis for STRATEGY Oriental hostpital

      • 2.4. Internal environment analysis

    • CHAPTER III. STRATEGIES AINVESTMENT IMPLEMENTATION SOLUTIONS STO - ORIENTAL HOSPITAL 2013 - 2018

      • 3.1. Vision and strategic goals

      • 3.2. Anlyze and select strategic plan using SWOT matrix

      • 3.3. Select the optimal solution using QSPM matrix

      • 3.4. Implement solutions for the selected strategy

      • CONCLUSION OF CHAPTER III

    • CONCLUSIONS AND PROPOSAL

    • REFRENCES

    • APPENDICES

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