Business strategy formulation of Viglacera float glass company for the period 2012-2015

93 366 1

Mục lục

COVER PAGE
ACKNOWLEDGEMENT
TABLE OF CONTENTS
LIST OF ABBREVIATIONS
LIST OF TABLES
LIST OF FIGURES
PREFACE
- 1. General context
- 2. The importance of the research
- 3. Objectives and expectations
- 4. Research scope and methodology
- 5. Structure of the capstone project
- CHAPTER 1. THEORETICAL FOUNDATION ON BUSINESS STRATEGY
  - 1.1. Nature of business strategy
  - 1.2. Requirement and contents of stages involed in a business strategy formulation process
  - CHAPTER 2. ANALYZING REAL SITTUATION OF VIFG
    - 2.1. VIFG - An overview introduction
    - 2.2. External environment analysis
    - 2.3. VIFG internal environment analysis
    - 2.4. Itegrated analysis and postitioning competitors in Vietnam float glass market
    - CHAPTER 3. BUSINESS STRATEGY FO FOR VIFG BY THE YEAR 201RECOMMANDATION RECOMMANDATION AND SOLUTION
      - 3.1. Vision and mission of VIFG
      - 3.2. Ananlysis of business strategy choice
      - 3.3. Analysis of target and product strategy selection

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Business strategy formulation of Viglacera float glass company for the period 2012-2015

Thông tin tài liệu

Từ khóa liên quan

Mục lục

COVER PAGE

ACKNOWLEDGEMENT

TABLE OF CONTENTS

LIST OF ABBREVIATIONS

LIST OF TABLES

LIST OF FIGURES

PREFACE

1. General context

2. The importance of the research

3. Objectives and expectations

4. Research scope and methodology

5. Structure of the capstone project

CHAPTER 1. THEORETICAL FOUNDATION ON BUSINESS STRATEGY

1.1. Nature of business strategy

1.2. Requirement and contents of stages involed in a business strategy formulation process

CHAPTER 2. ANALYZING REAL SITTUATION OF VIFG

2.1. VIFG - An overview introduction

2.2. External environment analysis

2.3. VIFG internal environment analysis

2.4. Itegrated analysis and postitioning competitors in Vietnam float glass market

CHAPTER 3. BUSINESS STRATEGY FO FOR VIFG BY THE YEAR 201RECOMMANDATION RECOMMANDATION AND SOLUTION

3.1. Vision and mission of VIFG

3.2. Ananlysis of business strategy choice

3.3. Analysis of target and product strategy selection

Tài liệu cùng người dùng

Tài liệu liên quan