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Strategy for exporting Vietnamese natural rubber to Chinese market in the period of 2010 - 2020
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Xem thêm: Strategy for exporting Vietnamese natural rubber to Chinese market in the period of 2010 - 2020, Strategy for exporting Vietnamese natural rubber to Chinese market in the period of 2010 - 2020
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Mục lục
Trang bìa
TABLE OF CONTENTS
ABBREVIATED TERMINOLOGIES
LIST OF TABLES, FIGURES AND CHARTS
FOREWORD
PREAMBLE - GENERAL INTRODUCTION
1. The necessity to implement project research
2. Research purpose
3. Research methodology
4. Structure of the Capstone
CHAPTER 1: THEORETICAL BASIS
1.1. Benefits of strategic management
1.2 Theoretical models highly applied in new market analysis and market penetration
1.3. Theoretical models about marketing management in rubber industry and technical barriers to trade in rubber market, business culture issues, logistics issues and supplying chain.
CHAPTER 2: REAL SITUATION ANALYSIS
2.1. Vietnamese natural rubber production and export situation in recent years
2.2. Analysis of export situation of Vietnamese natural rubber into Chinese market from 2005 to the beginning of 2010.
2.3. Analysis of marketing model, logistics, supply chain and other issues relating to geography and politics between Vietnam and China
2.4. Chinese natural rubber market situation forecast
CHAPTER 3: SOME SOLUTIONS AND RECOMMENDATIONS FOR ELABORATING STRATEGY OF EXPORTING VIETNAMESE NATURAL RUBBER TO CHINESE MARKET IN THE PERIOD OF 2010-2020
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