Application of strategic management in marketing strategic formulation the case of UDIC

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. IMPLICATION FOR MARKETING 12 1.3.2 STRATEGIC MARKETING PLANNING MODEL 13 1.4 BEST PRACTICES OF STRATEGIC MARKETING PLANNING 23 CHAPTER 2 28 STATUS OF UDIC S STRATEGIC MARKETING PLANNING FOR THE REAL. school of business Chu Thi Phuong Thao Application of strategic management in Marketing strategy formulation the CASE OF udic master of business administration. REVIEW OF UDIC S STRATEGIC MARKETING PLANNING 35 2.2.2 APPLICATION OF THE STATED MODEL OF STRATEGIC MARKETING PLANNING FOR UDIC S REAL ESTATE 37 CHAPTER 3 39 FORMULATION AND CHOICE OF APPROPRIATE

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Xem thêm: Application of strategic management in marketing strategic formulation the case of UDIC, Application of strategic management in marketing strategic formulation the case of UDIC, 2 STATUS OF UDIC’S STRATEGIC MARKETING PLANNING FOR THE REAL ESTATE, 1 VISION, MISSION STATEMENTS AND STRATEGIC OBJECTIVES

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COVER
TABLE OF CONTENTS
LIST OF ABBREVIATIONS
LIST OF FIGURES, GRAPHS AND TABLES
INTRODUCTION
1.1 STRATEGY AND MARKETING STRATEGY
1.1.1 STRATEGY
1.1.2 MARKETING STRATEGY
1.2 THE IMPORTANCE OF MARKETING STRATEGY
1.2.1 MARKETING STRATEGY’S ROLE IN CORPORATE STRATEGY
1.3 STRATEGIC MARKETING PLANNING
1.3.2 STRATEGIC MARKETING PLANNING MODEL
1.4 BEST PRACTICES OF STRATEGIC MARKETING PLANNING
2.1 BACKGROUND
2.1.1 GENERAL INTRODUCTION
2.1.2 ORGANIZATIONAL STRUCTURE
2.1.3 SCOPE OF BUSINESS
2.1.4 NOBLE AWARDS
2.1.5 INVESTMENT PROJECTS
2.2.1 REVIEW OF UDIC’S STRATEGIC MARKETING PLANNING

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Application of strategic management in marketing strategic formulation the case of UDIC

Thông tin tài liệu

Từ khóa liên quan

Mục lục

COVER

TABLE OF CONTENTS

LIST OF ABBREVIATIONS

LIST OF FIGURES, GRAPHS AND TABLES

INTRODUCTION

1.1 STRATEGY AND MARKETING STRATEGY

1.1.1 STRATEGY

1.1.2 MARKETING STRATEGY

1.2 THE IMPORTANCE OF MARKETING STRATEGY

1.2.1 MARKETING STRATEGY’S ROLE IN CORPORATE STRATEGY

1.3 STRATEGIC MARKETING PLANNING

1.3.2 STRATEGIC MARKETING PLANNING MODEL

1.4 BEST PRACTICES OF STRATEGIC MARKETING PLANNING

2.1 BACKGROUND

2.1.1 GENERAL INTRODUCTION

2.1.2 ORGANIZATIONAL STRUCTURE

2.1.3 SCOPE OF BUSINESS

2.1.4 NOBLE AWARDS

2.1.5 INVESTMENT PROJECTS

2.2.1 REVIEW OF UDIC’S STRATEGIC MARKETING PLANNING

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