walmart và chiến lược kinh doanh quốc tế trong toàn cầu hóa tại mexico

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walmart và chiến lược kinh doanh quốc tế trong toàn cầu hóa tại mexico

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Hiệu ứng bài học b"p%%>X%A&T&+<&"">":G.:%'"c%>X:G ""2Km&"ID!+\1$>Ks%!"!"1D'+X2c B2!%Vq%!1%!"/%>X%.+&.B)"b> ".+L"%.T&+<&" 3. cde[#1X 1f • Luật lệ thương mại ở nhiều các nước gây ra nhiều hạn chế r Mm^"L%A&%X>ABS:\%$%%!"".\%1$>+m%:q $%.%$%%!"\%.GSf>:G.""=)B& • Sự khác nhau trong yếu tố tâm lý và thói quen tiêu dùng của khách hàng r GhS%z=GhS%"X%&"Y%a"0S T&+&"%y">":G.BC)>:G"Y%a0} r "*'z=""X%&0l".|%F&G0%0w1 al>10$0A&%Y2!>')"'B1D$qG& f>%C%b"G2.%~2dUT&+r&" • Mô hình quản lí r T&+<&"&.DqD'+X%.)"=+ZB.\%.G a&>•!2$%q:\:a&>I=\% .G0wX"&c"="IK{%A&%$%\%0U" 4 r $%%$"I"\%A&T&+<&"BqBL%D'+X"/.2c"> "1K\Km%y%A&"s0U%X"d2T&+<&"f&= ="IK{ • Cách tạo dựng hình ảnh và định vị thị trường r T&+<&"BZ0&+V2D$>s")%:G.%$%!t0I"s#$+, +\BZp>%!""G%!"d".2B"m%"="IK{ ")"0S\%hS%+&%)%$%%F&G#$+,€ r _"S&."!2!"+L:GT&+<&""X"qFf/ I%Y%."b2$%G"IK{"T&+<&":GB>q b"%.K.&"%!""=+G2$%G"+.x%G J2!KK//0T&+<&"Bc&G$,G%.B&Bc& G&".G:G%b"+L%&. 4. X eg ;< 8!F!;X;5 r T&+<&"%p":G."S:a&:G"+•%A&="IK{ Bc#$BL%|G&>{L>:\0U"X%:G"%A& =B&>#j%$%"/.B[%+L%B&>& r .SD&""":\)"%!":"'U""=Gt Sf>Bc%'""!0>&&>S:G>s%:s"S"%. %!"1D&B'B%+LG"C2.:G%>X%V r T&+<&">:G.""=%A#j:%&+|G #$+,|:G0&B%c&.+|2:q"S "!"1%V1D'+X r III.  -01?%4C=0&#81h10bi#8=3j! 2 a67761T&+<&"#l"BV"&""="\:GU%F&GBV "I#I.G\%d"/f%. "=K"m%0m&&"X%T&+< &" 1. 8Ik@##K# r a677P1T&+<&"&j%)>$""c%A&UdB& "UI#\1KmB.$:G.BV|aPPP1%$%%) >$""c)B&0w#2tZK.""=BZ#Z.‚& r T&+<&"&j2!#G"\&""=" \1"t%$%%!"#$+,".G%V2$%%~0w+GBq""m  T&+<&"f>:G.""=#&BV#jt"Y%+I K.&:\ ƒ&1)"%!"#$+,+\b"%A&/f%. 5 r a67761>B""mK.|&d:G/f%.BL%2•2"1 ".Bq2"p"BV":G%"&" r "=/f%.b"+\:\"qa:GK0SB!10S%!"#$ +,%&q1V:"XB&+•:\d1%|k""BC:q" "= r ƒ&%Bq2">%:\%!B1>.%$%:G"t B)D'+•2""I"%F&T&+<&" ƒ/&+G%!"#$+,+\ b"/f.I":G"X%A&JBZD/")%:\" "=G1JBZ".BL%+‚"BS:\2$%G 2. cde[#?%D!"#;X;eg ;< • Khó khăn: r 0U"V„.G1B=f$B!Bp%1""$%KsB‚#H :\%$%G%|GIBZ&%$%:bBq:q:%"|G1 +G"a%>X:G$#$ r $%>"Y%#$+,%A&T&+<&"b"L>U""=d +2!D'U%$%G%0U"V2$%d1":G0U "X%2$%G%~2$%:G%$%G#$+,%0}UBBZ%+… ""= • Khắc phục r u|&|a677P1T&+<&"#l"BqBq%y%$%."B) 2K.&%A&U/f%.%.>{L>:\!"=B&> r L>"$%:\)"%!":%cG&/f%.BZ%'" "S>>Sb"q r †/fk"%H":%Km"|:G#$G>{L>:\0U"X%%A& =KB&> a677;10&Qa2c"o2T&+<&"+IK.&:\ ƒ/&1J" G&"%[>V%A& ƒ&".+IK.&:tz r T&+<&"BZc:G#"%$%2K.&>{L>:\!"=B& >/f%.1#"":G0U"X%%A&=BB&> %~"T&+<&"BZD/")%:\=K/f%. r t"Y%K.&>+IK.&%~%#b"+LB+G0mG#)% %x"%w".)">$>%|&%$%#I.G".G2$%& 2!%y:q!|G%‚:a&1"q"S1K>$"0 "‡2'D"  6 . T&+<&""U"GG#$+,0S6"d 1991 Liên doanh với Cifra, một công ty bán lẻ tịa Mexico, Wal – Mart lần đầu tiên bước vào thị trường thế giới. 677e<6777 T&+<&"f>:G.%$%""=. Mm^"L%A&%X>ABS:%$%%!"".\%1$>+m%:q $%.%$%%!"\%.GSf>:G.""=)B& • Sự khác nhau trong yếu tố tâm lý và thói quen tiêu dùng của khách hàng r GhS%z=GhS%"X%&"Y%a"0S T&+&"%y">":G.BC)>:G"Y%a0} r. T&+<&"oPa"G+>:m%"Ip>= K">2"qBc%"c0S"S" 2. `!> C% -01a61ab` a. Hiệu ứng kinh nghiệm  LX%2""/.D! r KsBL%D'2""/.D!=:G.Dq+m%& ".G%V%A&t1%$%"&2l>"I"5u?1`+/:/1 vui9BZ"tBT&+<&"Bc%G.G1::J0'>H%A& J0w%x"".%^K%q0I"+b"" r

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