[...]... traffic” to a brick -and- mortar store or web traffic to an e-commerce store Google and the other “Pay Per Click” advertising systems—can help you generate that traffic We’ve split this book into three main parts In Part I, you’ll learn how to begin working through eBay, selling your wares through auctions, Buy It Now sales, and the eBay store In Part II, you’ll find out how to set up a Web store using Yahoo!’s... 241 Configuring Shipping, Taxes, and Inventory 243 Specifying Where You Ship—Foreign Orders 243 xv xvi How to Make Money Online with eBay, Yahoo!, and Google CHAPTER 20 Setting Up Shipping Methods and Rates Using UPS OnLineTM Tools Creating Shipping Methods Defining Shipping Rates and Creating Rules ... Shipping, Taxes, and Inventory Processing Orders Promotion Strategies and Tools 139 153 173 189 205 217 231 243 261 273 ix x How to Make Money Online with eBay, Yahoo!, and Google Using Google Pay Per Click and More to Grow Traffic PART III 22 23 24 25 26 27 28 29 Google AdWords and Other Pay Per Click... another Using multiple channels to sell and to reach people increases the likelihood that you find the best one Copyright © 2006 by The McGraw-Hill Companies Click here for terms of use 4 How to Make Money Online with eBay, Yahoo!, and Google ■ Multiple channels provide multiple opportunities If you can find people to buy your products more than one way, why leave money on the table by only using one... ThinkGeek.com, which sells tons of really cool stuff (Figure 1-1) Another example of a great word-of-mouth site is Despair.com This company sells products that people put on their office walls and laugh about with their friends 5 6 How to Make Money Online with eBay, Yahoo!, and Google FIGURE 1-1 ThinkGeek.com is a classic word-of-mouth site—people love it and tell their friends ■ No need to touch, smell, or... 146 xiii xiv How to Make Money Online with eBay, Yahoo!, and Google CHAPTER 13 CHAPTER 14 CHAPTER 15 CHAPTER 16 Picking a Domain Name Registering for a Yahoo! Merchant Solutions Account Pointing Your Domain to Your Store Pointing www to the Store Finding Your Way Around the Store Manager... patience and a willingness to go through the steps to get it right, though That’s what we’re going to teach you here Why Three Services? In this book we explain how to use three different “channels” to build your business online: ■ Selling products through eBay auctions ■ Setting up an online store using Yahoo! Merchant Solutions ■ Promoting your business through Google, other search engines, and various... Placing the Conversion-tracking Code into Your Site Using Trackable Links 319 323 323 323 324 328 328 329 xvii xviii How to Make Money Online with eBay, Yahoo!, and Google CHAPTER 25 CHAPTER 26 CHAPTER 27 CHAPTER 28 Using Other Tracking Tools Using the Conversion Information ... strategies ■ Buying Pay Per Click ads to bring buyers from the search engines to your store ■ Using Search Engine Optimization to bring buyers from the search engines without paying a click fee ■ If you own an offline business, using various techniques to integrate online and offline operations, pushing business from the offline business to the online, and vice versa ■ Using an affiliate program, paying... Using Your Online Site to Promote Your Brick -and- mortar Using eBay to Push Visitors to Your Web Site Using Your Site to Help eBay Sales 375 376 378 379 380 381 Index 383 xix This page intentionally left blank Acknowledgments I’d like to thank Roger Stewart for many amusing hours on the phone and for giving me the opportunity to work . How to Make Money Online with eBay, Yahoo!, and Google A Step-by-Step Guide to Using Three Online Services to Make One Successful Business This page intentionally left blank How to Make Money. Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273 x How to Make Money Online with eBay, Yahoo!, and Google PART III Using Google Pay Per Click and More to Grow. page intentionally left blank How to Make Money Online with eBay, Yahoo!, and Google A Step-by-Step Guide to Using Three Online Services to Make One Successful Business Peter Kent Jill K.