TeAM YYeP G Digitally signed by TeAM YYePG DN: cn=TeAM YYePG, c=US, o=TeAM YYePG, ou=TeAM YYePG, email=yyepg@msn.com Reason: I attest to the accuracy and integrity of this document Date: 2005.04.29 01:24:59 +08'00' [...]... customers, and even the firm itself Or simply get the hell out of Dodge ૽ What we are really hearing in these endless waves of corporate scandals is pure and simple bad leadership—the natural end product of a self-centered mentality that starts at the top and quickly comes to pervade an organization ૽ Leadership is about planning and direction, but it is also about setting an absolute moral and ethical standard... lies in cultivating conscience, a disposition to know and do what is right And I have surveyed business school curriculum and found that hardly any teach ethics.”8 Exactly Which takes us back to the basics and the need—before looking at new laws and regulations—to search for new models In this case, those models include not only applied behavioral standards, but new tools for competitive excellence in... product of a self-centered mentality that starts at the top and quickly comes to pervade an organization Leadership is about planning and direction, but it is also about setting an absolute moral and ethical standard that puts the greater good before any individual, in any position The paradigm shift of a world at war, the continuing war on terrorism, and the lack of leadership in many sectors of American... July.’ That song was an enormous hit, and should have tipped the world off about America’s mood swing.”4 In INTRODUC T ION 11 the same way, the sorry examples of Enron and all the rest should have tipped off corporate America that they simply aren’t living right, that they need to spend less time and money on their lawyers, lobbyists, and lackeys and more in leading their organizations They are doing much... of leadership, self lessness, and giving back that have been the hallmark of the American way and American greatness The primary purpose of this book is to explain why CEOs, senior managers, and other business leaders need to understand and apply some truths not covered during their MBA education or executive experiences While I focus on major changes prompted by war and terrorism, the points presented... Georgetown graduate students— Mike Lynch and Pete Sickle—provided valuable assistance in the writing of my chapters on business intelligence and enterprise security So grateful thanks to Florence, Pete, and Mike for all their help I simply would not have had the time to complete this book at all, if not for the f lexibility and understanding of my MSNBC colleagues, Mike Tanaka and Mark Effron, who, during its... are the moral and professional lessons that today’s businesspeople and tomorrow’s business leaders can learn from their warrior counterparts? INTRODUC T ION WAR PLAN MISSION OBJECTIVES CEOs, senior managers, and other business leaders need to understand and apply some truths not covered during their MBA education or executive experiences up until now: ૽ Strategy is a matter of balance, and sometimes... more you seem to do and the MSNBC gig was becoming a second home The people there were (and are) great, and MSNBC seemed to be running an apprenticeship program of their own I worked with talented anchors like Brian Williams (before he became Tom Brokaw’s designated successor at NBC); Soledad O’Brien (before she went first to NBC News and then to CNN); and John Gibson (now a star and stalwart at Fox... and taught me a lot By the time we went to war in Kosovo, I had an exclusive arrangement with MSNBC that meant being available for in-studio appearances whenever breaking news so demanded That happened pretty frequently, because even after Kosovo was settled, the continuing topics included the constant back -and- forth-ing on Iraq; terrorism and the impotent U.S response to attacks on our embassies and. .. directions Momentous as the events of 9/11 were, it still took time to understand that what had really happened is what social scientists call a “paradigm shift”—a kind of earthquake in human events that has a lasting impact on our emotional and physical landscapes And a personal one as well Not only was I living much of my life back and forth between TV studios, but there also were changes in my increasingly . rivals and focus their firepower on the right targets. Allard explains that the modern U.S. military shares these priorities, and its successes stem from the tight alignment of strat - egy and organizational. commentary on Fox, CNN, and increasingly MSNBC. Well, the more you do, the more you seem to do and the MSNBC gig was becoming a second home. The people there were (and are) great, and MSNBC seemed. she went first to NBC News and then to CNN); and John Gibson (now a star and stalwart at Fox News, along with many other MSNBC alums). All were gracious, patient, and taught me a lot. By the