The Real Estate Internet Marketing Crash Course You could build the most fabulous web site the world has ever seen, but without real estate internet marketing and search engine optimization (SEO) your website won’t be seen by potential customers. Real Estate Internet Marketing Formula will help your website get to the top of search engine results so you’re more likely to be viewed by searchers looking for relevant terms. With the right real estate internet marketing and SEO tools, your website can end up in front of millions of potential customers and generate lots of business for you. To help you achieve this, we have designed the “Real Estate Internet Marketing Formula” blueprint. It is very simple: Let's break it down a little: 1. Integrated Web Presence First of all, you have to be present online: with your website, your videos, your social media sites. The more, the merrier. But, the most important is a lead capture website. The others are elements you can build out later, once your lead capture website is performing well. 2. Qualified Traffic Right Keywords + On-page Optimization + Off-page Optimization = Top Search Engine Rankings = Lots of Qualified Traffic Let’s look at it in more detail: Step #1: Choose the Right Keywords Part of the optimization process is to choose keywords you can sprinkle strategically through your content that are likely to appear in the searches of your potential visitors. Start by putting yourself in the mind of someone who would be looking for your site. What phrases or words might they enter to do a search? Brainstorm a list of every phrase you can think of. Once you have a list, you want to go through the possibilities and make them as specific as possible. For example, you might want to include the city or state where you handle real estate so your traffic will be more targeted and so you’ll have less competition for the top spot. You want to pick words and phrases people are really looking for. To do that, you can use Google’s Keyword Tool. You type in the word or phrase, and it shows how many people have been looking for that word or phrase. It also generates similar words and phrases as well as their results in case you need some additional ideas. The best part is – this tool is free. You can access it at http://www.GoogleKeywordTool.com. Step #2: Optimize On-Page Factors Google and other search engines look at more than your keywords when determining your ranking, however. Many of these other elements are known as on-page factors. For example, if you include your keyword or phrase in your URL or domain name then that’s a big plus for your ranking. Other on-page factors you can optimize include your headings, your page description, metatags, alt tags and many others. Also, if you are frequently updating your site and adding new content this will help you score higher as well. For a complete check list of On-Page optimization, please contact us. Here are a few that will help you get started: Step 3: Off-Page Optimization: Build Quality One-Way Links Another important factor for your search engine results is the number of links to your site. The idea here is that other sites wouldn’t be linking to your site if you didn’t have something valuable to offer. For your website to rank high in the search engines, you will need a lot of links (hundreds and hundreds or even thousands of one-way quality backlinks) with anchor texts including your main keywords. The quality of those links is also an important factor so you need to choose the right company to outsource this task to. This is where we come into the playing field. LinkSmart SEO offers quality link building for real estate and local business websites including directory submissions, article and press release distribution, social bookmarking, and many other innovative ways to build quality backlinks to your website. Contact us to find out more. If you want to do it yourself, here are a few ideas to get you started: . The Real Estate Internet Marketing Crash Course You could build the most fabulous web site the world has ever seen, but without real estate internet marketing and search. you can purchase " ;Real Estate Internet Marketing Formula" from Amazon.com. Happy Lead Generation and Happy Selling! Katalin Cseke Owner/ President Internet Real Estate Consulting, LLC. with the leads you have generated using the techniques of online lead generation? You must have a system in place to capitalize on this newly found source of real estate leads; otherwise, they