[...]... evaluation of data, and drawing valid conclusions 1 TEAM LinG - Live, Informative, Non-cost and Genuine ! 2 ESSENTIALS OF RESEARCH DESIGN AND METHODOLOGY In recent years, the results of various research studies have taken center stage in the popular media No longer is research the private domain of research professors and scientists wearing white lab coats To the contrary, the results of research studies... and Genuine ! Essentials of Research Design and Methodology TEAM LinG - Live, Informative, Non-cost and Genuine ! TEAM LinG - Live, Informative, Non-cost and Genuine ! One INTRODUCTION AND OVERVIEW P rogress in almost every field of science depends on the contributions made by systematic research; thus research is often viewed as the cornerstone of scientific progress Broadly defined, the purpose of research. .. PREFACE cal pitfalls faced by researchers when designing and conducting a research study This book is ideal for those readers with minimal knowledge of research as well as for those readers with intermediate knowledge who need a quick refresher regarding particular aspects of research design and methodology For those readers with an advanced knowledge of research design and methodology, this book can... on existing knowledge of something else TEAM LinG - Live, Informative, Non-cost and Genuine ! 20 ESSENTIALS OF RESEARCH DESIGN AND METHODOLOGY Understanding/Explanation Being able to describe something and having the ability to predict one thing based on knowledge of another are important goals of scientific research, but they do not provide researchers with a true understanding of a phenomenon One could... (i.e., consistency) of the research study’s findings and determining TEAM LinG - Live, Informative, Non-cost and Genuine ! 16 ESSENTIALS OF RESEARCH DESIGN AND METHODOLOGY whether the same results can be obtained with a different group of participants This last point refers to whether the results of the original study are generalizable to other groups of research participants If the results of a study are... stereotypical examples of research are only a small part of what research comprises It is therefore not surprising that many people are unfamiliar with the various types of research designs, the basics of how research is conducted, what research can be used for, and the limits of using research to answer questions and acquire new knowledge Rapid Reference 1.1 discusses what we mean by research from a scientific... control group, the researcher could conclude that the new medication reduces headaches TEAM LinG - Live, Informative, Non-cost and Genuine ! 4 ESSENTIALS OF RESEARCH DESIGN AND METHODOLOGY OVERVIEW OF SCIENCE AND THE SCIENTIFIC METHOD In simple terms, science can be defined as a methodological and systematic approach to the acquisition of new knowledge This definition of science highlights some of the key differences... member of the group being studied or the average performance of a group member • The idiographic approach is the study of an individual An example of the idiographic approach is the aforementioned case study The choice of which research approaches to use largely depends on the types of questions being asked in the research study, and different fields of research typically rely on different categories of research. .. concise summary of basic research techniques and principles, or as an adjunct to a more advanced research methodology and design textbook Finally, even for those readers who do not conduct research, this book will become a valuable addition to your bookcase because it will assist you in becoming a more educated consumer of research Being able to evaluate the appropriateness of a research design or the... Results Researcher’s Conclusion Difference No Difference Difference No difference Correct decision Type II error Type I error Correct decision TEAM LinG - Live, Informative, Non-cost and Genuine ! 14 ESSENTIALS OF RESEARCH DESIGN AND METHODOLOGY between Type I errors and Type II errors, which means that by decreasing the probability of making a Type I error, the researcher is increasing the probability of . aspects of research design and methodology. For those readers with an advanced knowledge of research design and methodology, this book can be used as a concise summary of basic research techniques and. Kaufman Essentials of Statistics for the Social and Behavioral Sciences by Barry H. Cohen and R. Brooke Lea Essentials of Psychological Testing by Susana Urbina Essentials of Research Design and Methodology by. provides a set of clear and agreed- upon guidelines for gathering, evaluating, and reporting information in the context of a research study (Cozby, 1993). 4 ESSENTIALS OF RESEARCH DESIGN AND METHODOLOGY TEAM