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Design thinking: The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success. User experience: How your product works in the real world, or how a person feels about using your product
Jason Putorti Designer in Residence Follow me @novaurora 10 things you need to know about design Who am I? [...]... message in the product -5 ‣ Viewing your home page +1 ‣ Reading a marketing email -10 ‣ Dealing with customer service -5 Your brand is how customers feel about you 3 Great design Talks benefits not features Understand your money vs 20 colorful configurable charts and graphs Remove your personal data from the web vs Comprehensive fuzzy-matching algorithm locates your records ... E R V I C E™ I’m on twitter You should follow me on twitter here +173% increase in clicks 2 What is design? Design is more than pretty pictures Design thinking The essential ability to combine empathy, creativity and rationality to meet user needs and drive business success User experience How your product works in the real world, or how a person feels about using your product ‣ Going through... message in the product Customer experience The sum of all interactions a customer has with your company, positive, or negative ‣ Going through the sign up flow ‣ Completing a task in the product ‣ Error message in the product ‣ Viewing your home page ‣ Reading a marketing email ‣ Dealing with customer service ‣ Going through the sign up flow +5 ‣ Completing a task in the product +10 ‣ Error message in the . Jason Putorti Designer in Residence Follow me @novaurora 10 things you need to know about design Who am I?