Topic 12 What are the good and bad points of advertising from the view point of a consumer? Group BUI THI HOANG ANH 1102015001 PHAN THI MINH HAN 1102015011 DANG TOAN TRONG VAN 1102015087 LE THI DIEM TRINH 1102015079 MAI CHAU DAN THANH 1102015096 Contents Advertising can inform people about different products and services and their utilities, cost and other requirements It helps consumers know what is the best option for them INFORMATIVE ENTERTAINING Advertising is interesting It attracts not only adults but also children CHEATING like they will all be Advertising usually makes products look fantastic deals but the reality is not EXPENSIVE Advertising increases cost of product so the consumers must spend more money to own products Conclusion Advertising has both good and bad points Therefore, consumers should consider whether it is good or bad before buying a product GROUP – TOPIC 13        PHAM THI XUAN PHUNG A MUI NGO THI HUYEN NGUYEN THI HOA NGUYEN THI THUY TRANG NGUYEN LE PHUC NGUYEN THANH VU        1102015095 1102015037 1102015027 1102015020 1102015077 1102015048 0802021117 TOPIC 13 By what means can a product or a servicebe advertised? Briefly present the strengths and weaknesses of each means  A product or a service can be advertised by many means such as: Television, Newspaper, Leaflet… TELEVISION, LEAFLET, NEWSPAPER CONTENTS STRENGTHS WEAKNESSES TELEVISION   STRENGTHS They can supply a wide range of products to their customers because customers watch television many times a day so they can easily recognize brand name of the suppliers  The customers are very impressed by the images that the suppliers advertised in the television It’s look lively, real, beautiful, catchy… TELEVISION  STRENGTHS  The suppliers invite famous stars to advertise for their products such as singer, model when their fans saw their stars advertised in the television they will be interested in the purchase of that products because she/he is their idol For example, My Tam Singer advertised for Pepsi so there are many people use Pepsi products instead of Coca cola TELEVISION  WEAKNESSES  The suppliers must pay high costs for Media Companies because their products advertised many times a day and many different channels In addition to payment for famous stars LEAFLET  STRENGTHS  Advertising leaflets will help your company can provide information to a large number of consumers, in short time at low cost Besides these advertising methods also help the suppliers be active choosing what particular customers for advertisement objects LEAFLET   STRENGTHS Advertisement by the leaflets may be suitable with new companies which their financial is not strong  The suppliers not worry much about the costs of advertisement by the leaflets because the fee is fairly cheap compared with other types LEAFLET   WEAKNESSES Advertising leaflets can not create the trust for customers The customers usually receive the leaflets after that they throw away or if they read it but they can’t remember information of the suppliers NEWSPAPER   STRENGTHS The suppliers can be widely publish to the customers , it’s not only in the newspaper but also in the internet NEWSPAPER  STRENGTHS  WEAKNESSES  They don’t have to spend so much money for advertisement  The customers just read some newspapers that they like so if they don’t read all They can’t know that information ... pay high costs for Media Companies because their products advertised many times a day and many different channels In addition to payment for famous stars LEAFLET  STRENGTHS  Advertising leaflets... the costs of advertisement by the leaflets because the fee is fairly cheap compared with other types LEAFLET   WEAKNESSES Advertising leaflets can not create the trust for customers The customers... only adults but also children CHEATING like they will all be Advertising usually makes products look fantastic deals but the reality is not EXPENSIVE Advertising increases cost of product so the