[...]... reason for this is that they are not willing to give up control of the conversation They are afraid that when they introduce the community into the discussion, they may not hear what they want to hear, and their responses (or lack thereof) can distort the public’s perception even further Unfortunately for those who are unwilling to innovate and dedicate resources to these peer-to-peer channels, social. .. importantly, web hosting space That’s why, until the turn of the century, the only professional websites were ones owned by companies Few individuals really had their own personal web spaces In the past several years, however, numerous things have changed First, social sites emerged and gave us the ability to create our personal space on the Internet Not only that, those social sites let us connect with others... social network connecting professionals who have interacted with one another in both the personal and professional realms Everything Else Social news, social bookmarking, and social networks are the main social sites at present, but they are not the only sites that allow you to share your content Whether your passion is knowledge, photography, or video, there is an ever-growing number of websites that... social news sites are regularly visited by bloggers, journalists, and other influencers who try to find their writing inspiration from content that is on the front page of these sites If the community already publicly endorsed this content, it’s fair game for the writers to pass on to their readers Some social news sites are covered in this section Digg By far, Digg is the most popular site at the moment... flirting and “poking” on social networks • Sending messages and links via email, text/SMS, and Internet Messaging (IM) systems As each of these activities in turn spawned entirely new ecosystems and communication channels dedicated to legions of fans, online populations similarly dedicated themselves to the creation and consumption of new media /social media in these online environments Not only had we become... content, the natural instinct is often to share the content on the website or blog with a direct link to the piece of discovered content These links in turn help to communicate to search engines that the blogger or webmaster has made a decision to endorse the web page, as its content is considered trustworthy As many search engine marketers can attest to, the more links to your site, the 4 CHAPTER ONE FIGURE... floor upon which to give feedback to the message providers We called this a monologue This old way of communicating has changed, however The Internet has facilitated two-way conversation Conversations about your product are happening online regardless of whether or not you are participating in them Marketers have the responsibility to be ahead of the curve and to pay attention to these conversations They... you flush The first 10 years of the Internet Revolution were all about getting computers connected to the World Wide Web But the next 10 years are going to be all about getting people connected to one other There are now over 1 billion people online across the globe, and over 3 billion people with mobile phones who can send a text message Imagine how much time we can all waste poking one other on Facebook!... social news AN INTRODUCTION TO SOCIAL MEDIA MARKETING 9 site) to hit the front page Since thousands upon thousands of visitors often do not venture farther than the front page of social news sites, getting your story there can bring hundreds of thousands of visitors to your site in a short while, with the added benefit of getting targeted links from influencers The reason for this is that popular social. .. seen the rise of online communities where individuals with similar backgrounds or interests can connect to one another Regardless of whether you’ve done traditional marketing online or absolutely none at all, diving into this unfamiliar territory is not that much of a challenge To understand the basics of social media marketing, ” let’s break down the terminology The idea behind social media marketing . legions of fans, online populations similarly dedicated themselves to the creation and consumption of new media /social media in these online environments. Not only had we become addicted to the. instantly connected to thousands of others all over the Earth. We are billions of people on the World Wide Web, and we are a billion people blathering on in a billion and one tongues. This is social. alt="" THE NEW COMMUNITY RULES: MARKETING ON THE SOCIAL WEB Tamar Weinberg Beijing · Cambridge · Farnham · Köln · Sebastopol · Taipei · Tokyo ncr_fm.indb 1 6/25/09 2:30 PM THE NEW COMMUNITY RULES: