5th edition Marketing Without Advertisingby Michael Phillips & Salli Rasberry pot

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5th edition Marketing Without Advertisingby Michael Phillips & Salli Rasberry pot

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5th edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Diana Fitzpatrick Nolo’s Legal Updater We’ll send you an email whenever a new edition of your book is published! Sign up at www.nolo.com/legalupdater Updates @ Nolo.com 2Check www.nolo.com/updates to find recent changes in the law that affect the current edition of your book Nolo Customer Service3To make sure that this edition of the book is the most recent one, call us at 800-728-3555 and ask one of NOLOour friendly customer service representatives Or www.nolo.com find out at always up to date The law changes, but Nolo is always on top of it! We offer several ways to make sure you and your Nolo products are always up to date: Webelieveaccurateandcurrentlegalinform manyofyourownlegalproblemsonacost-effi cientbasis.Butthistext isnotasubstituteforpersonalizedadvicefroma Ifyouwantthehelpofatrainedprofessional,con licensedtopracticeinyourstate please note NOLO 5th edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Diana Fitzpatrick Fifth Edition Editor Cover Design Book Design Production Proofreading Index Printing MAY 2005 DIANA FITZPATRICK TONI IHARA TERRI HEARSH MARGARET LIVINGSTON MARTIN ARONSON JEAN MANN CONSOLIDATED PRINTERS, INC Phillips, Michael, 1938 Marketing without advertising / by Michael Phillips & Salli Rasberry. 5th ed SAUD Take Control of Your Student Loan Debt $26.9 SLOAN PATENTS AND COPYRIGHTS The Copyright Handbook: How to Protect and Use Written Works (Book w/CD-ROM) COHA Copyright Your Software CYS Domain Names DOM Getting Permission: How to License and Clear Copyrighted Materials Online and Off (Book w/CD-ROM) $3 RIPER How to Make Patent Drawings Yourself $29.9 DRAW Inventor’s Guide to Law, Business and Taxes .$34.99 ILAX The Inventor’s Notebook INOT Nolo’s Patents for Beginners QPAT License Your Invention (Book w/CDROM) $3 LICE Patent, Copyright & Trademark PCTM Patent It Yourself PAT Patent Pending in 24 Hours PEND Patent Searching Made Easy PATSE The Public Domain PUBL Trademark: Legal Care for Your Business and Product Name $39.95 TRD Web and Software Development: A Legal Guide (Book w/ CD-ROM) $44.95 SFT RESEARCH & REFERENCE Legal Research: How to Find & Understand the Law $39.99 LRES SENIORS Long-Term Care: How to Plan and Pay for It .$19.99 ELD The Conservatorship Book for California CNSV Social Security, Medicare & Goverment Pensions $29.99 SOA SOFTW ARE Call or check our website at www.nolo.com for special discounts on Software! LLC Maker— Windows LLP1 PatentPro Plus—Windows PAPL Personal RecordKeeper 5.0 CD— Windows $59.95 RKD5 Quicken Legal Business Pro 2005 —Windows $109.99 SBQB5 Quicken WillMaker Plus 2005— Windows $79.99 WQP5 SPECIAL OFFER UPGRADE Get 35% off the latest edition of your Nolo book It's important to have the most current legal information Because laws and legal procedures change often, we update our books regularly To help keep you up-todate we are extending this special upgrade offer Cut out and mail the title portion of the cover of your old Nolo book and we’ll give you 35% off the retail price of the NEW EDITION of that book when you purchase directly from us For more information call us at 1-800-728-3555 This offer is to individuals only Order Form Name Address City State, Zip Daytime Phone Our “No-Hassle” Guarantee Return anything you buy directly from Nolo for any reason and we’ll cheerfully refund your purchase price No ifs, ands or buts ■ Check here if you not wish to receive mailings from other companies E-mail Item Code Quantity Item Unit Price Total Price Subtotal Method of payment Check VISA MasterCard Discover Card American Express Add your local sales tax (California only) Shipping: RUSH $9, Basic $5 (See below) “I bought 3, ship it to me FREE!”(Ground shipping only) TOTAL Account Number Expiration Date Shipping and Handling Rush Delivery—Only $9 We’ll ship any order to Signature any street address in the U.S by UPS 2nd Day Air* for only $9! * Order by noon Pacific Time and get your order in business days Orders placed after noon Pacific Time will arrive in business days P.O boxes and S.F Bay Area use basic shipping Alaska and Hawaii use 2nd Day Air or Priority Mail Basic Shipping—$5 Use for P.O Boxes, Northern California and Ground Service Allow 1-2 weeks for delivery U.S addresses only For faster service, use your credit card and our toll-free numbers Call our customer service group Monday thru Friday 7am to 7pm PST Phone 1-800-728-3555 Fax 1-800-645-0895 Mail Nolo h950 Parker St Berkeley, CA 94710 Order 24 hours a day @ www.nolo.com Authors About the By the Publisher, Ralph Warner MICHAEL PHILLIPS I met Michael Phillips in 1979, when he was coordinating the Briarpatch, a network of small businesses that share common values of openness and honesty, and provide help for each other Nolo had just gone through a growth spurt, which had strained our personal relationships Michael helped us set up a series of meetings that got things back in sync Over the next few years, Michael became a good friend and trusted advisor, and I frequently drew on his extensive business experience, which included a major role in developing the Mastercharge (now MasterCard) interbank credit card and doing consulting for over 600 businesses After a few years our relationship led to my teaching at the Noren Institute, a pioneering small business school run by Michael and several others in San Francisco I also became more familiar with Michael’s innovative thinking about small business success by reading both of his books, Honest Business and The Seven Laws of Money, which I routinely recommend to everyone who runs, or is thinking of starting, a business One of the courses I helped teach at Noren Institute was Marketing Without Advertising, a concept that I learned the hard way here at Nolo The result of helping Michael teach this course was a series of freewheeling conversations, ranging from Michael’s small business teaching and consulting experiences in Tokyo, Stockholm, and Paris, to my own more mundane experiments with various ways of communicating the Nolo message to large numbers of people without the expense of advertising The results were a real sense of excitement that the concept of marketing without advertising was one of genuine interest to the small business community, and the decision to produce this book I know now it was an excellent decision because we have experimented with a number of Michael’s marketingwithout-advertising concepts here at Nolo Without exception, they have been extremely successful When Michael Phillips showed us the first draft of this book, it was long on brilliant concepts but a little short on specifics and organization What to do? Although it might have made sense to publish Michael’s manuscript under a title such as The Zen of Small Business Marketing, we had already announced that we were publishing a Nolo-style workbook that not only provided the intellectual foundation for why marketing without advertising works but also a lot of detailed “how-to” specifics SALLI RASBERRY Enter Salli Rasberry, who has successfully run a dozen small businesses in fields as varied as book fairs (the first San Francisco International), publishing companies (New Glide Publications and Clear Glass Press), documentary films, business consulting, and writing (coauthor with Michael Phillips of The Seven Laws of Money and Honest Business, among others) Currently she is vice president of the Sonoma Land Trust, a private nonprofit that preserves and protects the land forever through conservation easements or outright ownership A pioneer in the fields of education and values-based living, Rasberry is involved in the design and development of an innovative model for a rural home-care center for the elderly in northern California An artist and avid gardener, she initiated the Coffin Garden Project, where artists, gardeners, and others are invited to express their feelings about death in a setting of natural beauty and serenity Salli’s job was to add a few pounds of order and a bushel of passion to Michael’s manuscript She did this brilliantly, at the same time that her honesty, compassion, and general niceness made the always-difficult task of turning a good manuscript into an excellent book a real pleasure Other Books by Phillips and Rasberry The Seven Laws of Money (Pocket Classics, Shambhala Publications) Honest Business (Pocket Classics, Shambhala Publications) The Briarpatch Book (ed.) (New Glide) By Phillips Simple Living Investments (Clear Glass) Citizen Legislature, with Ernest Callenbach (Banyan Tree/Clear Glass) By Rasberry Living Your Life Out Loud: How to Unlock Your Creativity and Unleash Your Joy , with Padi Selwyn (Pocket Books) The Art of Dying: Honoring & Celbrating Life’s Passages , with Carole Rae Wontanabe (Celestial Arts) ... PRINTERS, INC Phillips, Michael, 1938 Marketing without advertising / by Michael Phillips & Salli Rasberry. 5th ed p cm ISBN 1-4133-0184-3 Marketing Small business Management I Rasberry, Salli II... licensedtopracticeinyourstate please note NOLO 5th edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Diana Fitzpatrick Fifth Edition Editor Cover Design Book Design.. .5th edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Diana Fitzpatrick Nolo’s Legal Updater We’ll send you an email whenever a new edition of your

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