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Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.
[...]... begin using social media without a clear idea of why they are using social media, and without any type of strategy or road map for success As a result, their online presence flounders, they cannot attract an audience, and they give up and tell others that social media is not for them 1 2 Small Business Smarts For many small businesses, social media is not even on their marketing radar Many small business. .. Twitter have redefined how people communicate with each other, and how businesses large and small communicate with their customers With millions of people using social media everyday, it is no wonder that so many businesses want to be active and visible in the social media space Today, many large businesses believe that a social media presence is a necessity Some businesses believe this is important just... it is not just the “big boys” playing in the social media playground Many small businesses have also started social media marketing campaigns Other small businesses are wary, and that is not a surprise Social media is exciting, scary, intimidating, and empowering, all at the same time Where do you fit in? Are you ready to try social media? Do you use social media, but wonder how to use it more strategically?... doing social media every day and actively creating the definition of a social media strategy To write this book, we reached out to small business owners using all types of social media We sought to represent a range of businesses across North America: from small, one-person operations to larger businesses that were still independently owned and operated Some An Introduction to Strategic Social Media 7 businesses... involvement with social media and for making the most of all your online activities We have gone to the experts: small business owners who are currently using social media as an integral part of their word-of-mouth program Based on our interviews with these businesses, we have designed this book to give you ideas on how to make the most of your online presence using social media What Are Social Media? Andreas... Introduction small businesses And, through our recent conversations with small business owners, we saw how many wanted to learn more about online media, particularly about social networks Free social networks such as Facebook and Twitter are powerful tools to compete with “the big boys” (and their budgets), since they allow small businesses to compete on a relatively equal playing field with much larger businesses... under-discussed benefit of social media: to connect with other businesses who can help you build your own business Chapter 7 outlines simple ways to measure your success In Chapter 8, we’ll share key tips on moving forward with social media Interspersed with these chapters are something we call “action ideas”— step-by-step instructions to get started with and use the leading forms of social media These are good... small businesses do not see how social media is the electronic version of traditional word of mouth There are other reasons why some businesses are not making the most of the social media opportunity Maybe they are out of tune with what a social conversation online is like, and they are not taking the time to listen to what people are saying about their business Or perhaps they are treating their social. .. involved with social media; others have an entire staff What they have in common is that they are interested in social media, they all believe it can have a beneficial impact on their business, and they know there is no right or wrong way to succeed in the social media world Throughout this book, they provide a wealth of ideas for you to consider and test for your business Please meet our small business. .. you’re one of those small businesses that aren’t yet using social media, and want to learn how Perhaps you have dabbled in social media with a personal account, and are ready to expand it for your business Or perhaps you’re looking to take your social media presence to the next level We think regardless of your level of expertise, you’ll find ideas in this book that you can get started with right now We .