[...]... read SEO Warrior from cover to cover or use it as a reference I recommend going with the first approach and then coming back to the book as you see fit How This Book Is Organized SEO Warrior takes a holistic approach when it comes to SEO The book comprises 18 chapters Here is a rundown of what you’ll find in each: Chapter 1, The Big Picture Examines the various parts of the SEO landscape, including SEO. .. reason to use SEO Once a company adopts SEO as part of its online strategy, everything becomes easier Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm Table 1-2 provides a summary of the advantages and disadvantages of SEO and PPC SEO Benefits | 5 Download at WoweBook.Com Table 1-2 SEO and PPC summary SEO Advantages PPC • Lower cost (time)... a budget, SEO can make all the difference Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies’ websites Making provisions for SEO from the very beginning pays dividends in the long term, as less rework will be required to achieve specific SEO goals If time is not a factor, that’s all the more reason to use SEO Once a... taking the time to review the book I am grateful for your time and all of your comments I am also grateful to Matt Cutts (of Google.com) for reading SEO Warrior while providing many great comments Most importantly, I want to thank each and every reader of SEO Warrior for buying the book in either the electronic or printed version Everything good in life requires sacrifice, patience, and hard work May this... Often, search engine optimization (SEO) comes as an afterthought, and not everyone is always fully aware of its long-term benefits Depending on the situation, SEO may involve both the IT and marketing departments In a small business, just one (or very few) individuals will be doing everything Other times, companies will hire specialists to help them with their SEO needs SEO can be defined as an aggregate... But you won’t have any advertising bills coming in SEO work brings long-term value If you operate your website for hobby or profit, SEO can be an important tool in making your website popular SEO is not rocket science (or anywhere close to it) But it certainly can get as technical and detailed as you want to make it One could argue that the deceptive SEO practiced in its early days is long gone Today... (SEO) is and what its benefits are Although this approach might work for some sites, it is hardly the case for popular and successful sites The goal of SEO Warrior is to make you, the website owner, successful! The topic of SEO is one of my passions SEO when considered right from the start— will give you an edge as well as an improved return on your investment Although nobody can guarantee your site’s... underlying infrastructure in an SEO sense Chapter 4, Internal Ranking Factors, and Chapter 5, External Ranking Factors Cover the various SEO factors that influence a site’s rankings Instead of just stating what those factors are, I actually prove them The proof comes in the form of a Perl script that is available in Appendix A as well as on the book’s companion website, http://www.seowarrior.net Chapter 6,... 1-4 Ranking factors SEO Challenges | 7 Download at WoweBook.Com Note that the bar height is only for illustration purposes Every search engine will have its own weight formula Time Factors Each site is different, so the SEO strategy applied to each site will also be different There are so many factors that it would be naïve to put an exact time frame for SEO to show desired results SEO is not finished... Internet, web design, and SEO A smaller company generally means a smaller budget With this in mind, SEO can become the most important tool for gaining online traction and eventual sales leads Many free tools are available on the Internet, including content management system (CMS) portals, blogs, and forums—with built-in SEO Leveraging these tools can significantly lower the total cost of SEO ownership while . y0 w0 h1" alt="" Download at WoweBook.Com SEO Warrior Download at WoweBook.Com Download at WoweBook.Com SEO Warrior John I. Jerkovic Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo Download. successful sites. The goal of SEO Warrior is to make you, the website owner, successful! The topic of SEO is one of my passions. SEO when considered right