[...]... assumes a position of ‘knowing better’ ➡ The coach assumes they have the best answers for the individual, and they often don’t ➡ The focus is mostly on the thoughts of the coach – this reduces the ability of the coachee to deepen their own learning in the conversation ➡ The coach can experience significant pressure within the conversation to know everything, and be able to fix everything ➡ The coach’s focus... sales more about their plans for the year, and what kind of products they’re thinking of launching As the flow and exchange of information improves, so does the quality of products and sales campaigns Personal coaching: Life/lifestyle Coaching outside the workplace is now becoming common This type of personal coaching is increasingly viewed as an acceptable form of support to anyone seeking to improve specific... of their life, or simply their quality of life in general Personal fulfilment, health, fitness, relationships, financial freedom are all common subjects for this type of coaching Why do people choose life coaching? Coaching makes a valuable contribution to the process of helping people to experience life the way they want to experience it For some people coaching can literally change their lives for the. .. for them or assume any position of The task of the coach is to superiority or higher knowledge use advanced skills of listening, questioning and Instead, the coach adopts the principle that the person being reflection to create highly coached probably knows more about their own situation than effective conversations and the coach does The coach believes in the ability of the indi- experiences for the. .. and shows you how to apply them in any coaching situation – from business coaching for performance, to complete life coaching For those already coaching, the manual offers new insights and fresh ideas For the brand new coach, the manual is a practical guide to begin and support your training For the busy manager, the manual gives techniques to use with your team The manual covers the principles and beliefs... in three key areas: ➡ What a coach does – their actual behaviour ➡ Principles or beliefs a coach operates from, maybe relating to themselves as a coach, to the coachee and also to the coaching process, e.g coaching works for everyone.’ ➡ What a coach is able to do – their skills and knowledge From the outside, a great coach is able to make the process of coaching look almost effortless, like an easy,... him problems Last year he mistimed the launch of a range of sports gear – bringing it out on exactly the same day as their main competitors Sales could have told him this was a mistake, but they heard about the launch too late During coaching, the marketing direc- 9 THE COACHING MANUAL tor improves his relationship with the sales director, and encourages his department to adopt a more collaborative style... advice ➡ Listen to others’ problems, to help and support them ➡ Explain to other people how to do something better ➡ Train others in new knowledge or skills ➡ Manage the work of others ➡ Give other people feedback or observations of their behaviour so that they can get better at something ➡ 4 Conduct job appraisals, or assessments of people’s work performance INTRODUCTION ➡ Give others formal counselling... combination of objective detachment and commitment to the goals of the individual Little wonder then that so many people are finding that coaching relationships can help them develop and learn in ways that enable them to have or achieve what they really want Learn to coach by being coached One of the best ways to learn how to be a good coach is to be coached You will experience what it feels like to be a... going to debate whether that’s right or wrong, but I do believe that coaching is a valuable counterbalance to that pressure By enlisting the services of a coach, we can often begin to focus on what really is important to us, and begin to shape what we need to do to be more in line with that 10 INTRODUCTION A comparison of coaching and therapy There are obvious similarities between coaches and therapists . to the process, principles and skills of personal coaching Julie Starr an imprint of Pearson Education London • New York • Toronto • Sydney • Tokyo •. 1 The purpose of this book 2 What is personal coaching? 3 Coaching: In business 8 Personal coaching: Life/lifestyle 10 A comparison of coaching and therapy