... Letter Other What reasons you choose to buy a new motorbike , rank from 1-5 with 1- the most important reason, 5- the least important one29Đỗ Tuấn Anh 7C REFERENCE 1. Philip Kotler. (1996). ... relations (PR) is a field concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians Public relations is used to ... understanding between an organization and its various publics - whether that's employees, customers, investors, the local community - or all of those stakeholder groups”.Another definition...