... icons, tabs, wordsLinks – top, back, home, contact, copyright should be on every pageInteractivityUse of forms, rollovers, database driven web sites•Life's Good What’s in a Name•Must ... Scratch–A compelling slogan can be a vital business tool. Doing it yourself requires creativity, clear thinking, and some constructive criticism–While some startup entrepreneurs hire professionals ... want your customers to have with you" •Maybe she's born with it TEST ADAPTABILITY. •Rank the top few slogan possibilities by how well they hit your message and how clever...