... part. The investigation into those slogans will hopefully reveal interesting features in language used in slogans in general and airline slogans in particular. Second, world-famous airlines ... clamoring on the radio, or dazzling on the TV. On the other hand, they still need the information to guide their purchasing. Therefore, to attract the consumers’ attention is the most important ... receiver of the messages in both interpersonal and non-interpersonal communication.• Messages: including meanings, signs, symbols, encoding and decoding and form or organization.• Channels: the ways...