Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx
Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx
... The Insider’s Guide to PR: Chapter 3 Page 9 PUBLIC RELATIONS DEFINED This chapter sets out to define some of the different disciplines used by PRconsultancies. Fortunately, the following ... work to strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business -to- business) – that is promoting the company to other businesses, rather ... releases about the product, and sending them to journalists to see if I can get them interested in the launch?I: Yes, although that is selling the job very short! Researching the right media...
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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx
... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spreadthis budget knowledge to their customers, and the session was filmed ... relationships with broadcast media improved as a result of theirreaction to the `budget box’. • Campaign named Winner of PR Week `Best Use of Broadcast’ Award 1999. The Insider’s Guide to PR: ... foodhygiene in the UK. The Insider’s Guide to PR: Chapter 6Page 15Client: Dunlop Slazenger GroupPRCA Consultancy: ShineCommunicationsCampaign: Slazenger Hits CricketWorld Cup for SixPR Sector:...
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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc
... begin to takeon the responsibility for directing accounts in a mentored environment as theyprogress upwards. • Account Director: the responsibility of the account director is to manage the relationship ... role, though theymay build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the day -to- day work ... advice.Managers report to account directors and delegate work to the team.• Senior Account Manager: the senior manager role is related to the senior execrole in that it is a transition to the next level....
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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc
... In-house PRdepartments might also have to work to other standards or codes related to theirown specific industries. The Insider’s Guide to PR: Chapter 1Page 3 Kathryn WyllieAccount ExecutiveGCI ... tend to be in-house PR, marketing orcommunications departments of other private businesses or the public sector, likelocal authorities. PR CONSULTANCY: A PROFILEIf you decide to choose the ... not subject to such PR industry regulations as the ConsultancyManagement Standard, although some individuals within the organisation mightbe members of the Institute of Public Relations (IPR)...
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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt
... Technology10% The Insider’s Guide to PR: Chapter 2Page 6ARE YOU CUT OUT TO BE A PR CONSULTANT?Imagine you’re working in a PR consultancy. Do the following light-hearted quiz to determine whether you ... Research 2001. The Insider’s Guide to PR: Chapter 2Page 5Arts 23% Business6%Humanities20%Media & Journalism2%Languages15%Political & SocialSciences10% Public Relations 9%School ... that you don’t want to work for him anyway The Insider’s Guide to PR: Chapter 2Page 76. During the presentation you get a little nervous. How do you cope?A: you start to waffle and make promises...
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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx
... shouldfurther help your research into the industry:PROFESSIONAL ASSOCIATIONS Public Relations Consultants AssociationWillow HouseWillow PlaceVictoriaLondon SW1P 1JHTel: 020 7 233 6026Web: ... for Journalism, Media andCultural studiesCardiff CF10 3XQTel: 029 2087 4000Web: www.cf.ac.uk/uwc/jomec The Insider’s Guide to PR: Chapter 8Page 21 ... SW1X 8QSTel: 020 7 235 7020Web: www.ipa.co.ukInstitute of Public Relations The Old Trading House15 Northburgh StreetLondon EC1V 0PRTel: 020 72 53 5151Web: www.ipr.org.uk The Market Research...
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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc
... referred to as ‘clipping’.• E -pr: the practice of public relations using the internet instead of, or alongside,traditional media.• Editorial: written materials composed to communicate a brand to the ... an issue, subject or trend. A featuregenerally takes longer to research and produce than a news story. The Insider’s Guide to PR: Chapter 7Page 19 ... Evaluation: measurement of the agreed objectives set by the consultancy andclient prior to the start of an agreed activity like a media relations campaign. The results of the evaluation are used...
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Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc
... attracted to accounts held by the firm, or have been impressed by the company’swork and reputation in a particular sector. Contributors to this guide put research at the top of any job hunter’s action ... university newspaper. The Insider’s Guide to PR: Chapter 5Page 13 Carolyn OwenSenior Account ExecutiveEuroPR GroupPolitics and InternationalManagement graduate“Make sure there are no spelling ... orregularly visit the on-line sites of such publications. PR Week is the best source ofagency news but there are a growing number of publications covering the industrylike the Guardian’s on-line...
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Tài liệu The Professional''''s Guide to Programming Joomla ppt
... Manifest File 127Summary 131 Chapter 6: Plugin Design 133 Setting Up a Sandbox 134 Events 136 Listeners 138 Registering Listeners 138 Handling Events 138 Plugin Design[ 136 ]Group Reserved element ... implements the methods that are used to attach the listener to a subject.This diagram illustrates the relationship between the JEventDispatcher class and listeners that extend the JPlugin class:There ... Design[ 88 ]We use the JFeedItem class to build feed items and add them to the document. JFeedItem objects include properties that relate to the corresponding RSS and Atom tags. The properties...
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Tài liệu The Writer'''' s Guide to Prepositions docx
... Dictionary)He took her by the elbow and guided her into the room.“He took her arm to guide her through the Saturdayevening crowds.” (N. Shute, Oxford English Dictionary)I will guide you to the pass, then ... April ’ 93) HATEFUL“Smoking: A custom loathsome to the eye, hateful to the nose, harmful to the brain and dangerous to the lungs,”wrote James I, King of England, in 1604. “Too fewlistened to the ... her clothes on the branches of atree. The children hung onto (i.e. focused totally on) the storyteller’s every word.They hung the painting over the fireplace. The Trinity Episcopal Cathedral...
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