Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE

Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... disability groups) to ensure their support for the campaign. Most notably this resulted in a number of major disability charities writing to Ministers in support of the amendment. The Insider’s Guide to PR: Chapter ... media improved as a result of their reaction to the `budget box’. • Campaign named Winner of PR Week `Best Use of Broadcast’ Award 199...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu A Journalist’s Guide TO SEXUAL AND REPRODUCTIVE HEALTH IN EASt AFRICA pptx

... Data on the prevalence of STIs are scarce because the vast majority of cases are not diagnosed or treated. Nevertheless, the consequences of untreated STIs are serious. The following STIs are ... Health In East Africa continued… SOURCES OF INFORMATION The following are evidence-based sources of information on sexual and reproductive health and related t...

Ngày tải lên : 13/02/2014, 10:20

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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... to the director to know what is going on and to ensure the client is happy. Directors are often involved in generating new business for the consultancy as well as being responsible for coaching ... pay scales are not at the level of City bankers, there are examples of PR folk who have made their fortunes. Like any industry, if you’ve got the idea and the moti...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... The Insider’s Guide to PR: Chapter 3 Page 10 A: To be honest I’m not that up to speed with modern technology, but I do have a real interest in current affairs. Would I ever get the chance to ... reality, but hopefully this has given you a clearer overview of the types of PR involved. For further information, please visit some of the links suggested in c...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... about working in PR then you might want to move on to the next section which discusses whether you have the right skills. Those looking for a career in PR can take one of two main routes: by getting ... individual needs. (See Chapter 3 for individual category definitions). In- house PR professionals, in contrast, are the clients, undertaking a PR programme for...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... Go back to your careers adviser. The Insider’s Guide to PR: Chapter 2 Page 8 TO SUMMARISE: 1. To have an interest in the media is key to a PR career. You must have a good understanding of news ... Insider’s Guide to PR: Chapter 2 Page 6 ARE YOU CUT OUT TO BE A PR CONSULTANT? Imagine you’re working in a PR consultancy. Do the following li...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... on the public relations industry. Online PR (www.online -pr. com). An index of hundreds of links to sites “dedicated to helping you deliver better, faster and less-expensive online PR . UK Press ... (www.audettemedia.com). Home of the I -PR discussion list, an American list about the impact of the internet on the PR industry. MediaUK (www.mediauk.com). A comprehen...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... referred to as ‘clipping’. • E -pr: the practice of public relations using the internet instead of, or alongside, traditional media. • Editorial: written materials composed to communicate a brand to the ... through the media of radio, internet or television. • Brainstorming: the creative process of group thinking to stimulate or articulate ideas on a given subject...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

... believe that all PR executives should spend some time working in an editorial office to fully understand how a magazine is put together. It also provides an interesting insight into social anthropology. ... covering the industry like the Guardian’s on-line site www.mediaguardian.co.uk. For a full listing of places to visit, turn to the useful addresses and links section at...

Ngày tải lên : 20/01/2014, 00:20

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Tài liệu A Dealer’s Guide to the Used Car Rule doc

... “Iherebyacknowledgereceipt of the Buy- ers Guide at the closing of thissale.”This language can be preprinted on the form. The signature line and the required disclo- sure must appear in the space provided for the ... consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, sto...

Ngày tải lên : 19/02/2014, 04:20

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