Tài liệu Marketing Manager Course - Chapter 18 doc

... process (chapter 5)¾Decision making (chapter 6)¾Human resource management (chapter 10)¾Communication (chapter 15)¾Control (chapter 16)¾Operations management (chapter 17)McGraw-Hill © ... the user.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 18 Chapter Managing Information SystemsManaging Information SystemsMcGraw-Hill © 2004 The McGraw-Hill Companies, ... strategic allianceszThe addition of e-commerceMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Learning ObjectivesAfter reading this chapter, you should be able to:zUnderstand...

Tài liệu Marketing Manager Course - Thuật ngữ quảng cáo docx

... areas of basic black-and-white advertisements, usually with a single color. Spot television (or radio) Time slots in geographic broadcast areas, purchased on a market-to-market basis rather ... fades, and Montages are all opticals. Out-of-home advertising Exposure to advertising and mass media away from one's home. Included are outdoor, point-of-purchase, and radio. Outdoor advertising ... or tape shots that are roughly edited together without voice-over or music to serve purpose in the early stages of editing. Run-of-press (ROP) A newspaper publisher's option to place an...

Tài liệu marketing cho doanh nghiệp 18

... thời gian và nỗ lực để đảm bảo rằng mình có chất lượng cao nhất nhưng hai chúng tôi - tác giả của tập sách này - lại nói rằng chất lượng là chưa đủ. Vậy đó. Tại đây, chúng tôi sẽphân tích một ... chất lượng lại cũng là một hàng hóa, và như đãtrình bày thì các hàng hóa không được khác biệt hóa - hầu như không thể phân biệt được vớinhững cái khác. Vì thế mà chất lượng đã không còn giữ vai ... chất lượngbền vững. page 2 / 3Chất lượng không phải là sự khác biệt www.maxreading.com TTO - Trước khi bạn định ném cuốn sách này vào thùng rác rồi châm lửa đốt, cho phép chúngtôi được khẳng...

Marketing Manager Course - Chapter 08

... medium-sized firm of 10 0- 499 employees; orzA large firm with 500 or more employees.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill ... key to long-term successMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Alternative Forms of EntrepreneurshipIntrapreneurshipSpin-OffsFranchisesMcGraw-Hill © 2004 ... other partners’ actions.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.8 Chapter EntrepreneurshipEntrepreneurshipMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All...

Marketing Manager Course - Chapter 09

... PresidentSales and Marketing Vice PresidentSales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 The McGraw-Hill Companies, ... StructurePresidentPresidentSoftwareDivisionSoftwareDivisionConsultingSourceDivisionConsultingSourceDivisionComputerDivisionComputerDivisionProductionProduction Marketing MarketingFinanceFinanceProductionProductionProductionProduction Marketing Marketing Marketing MarketingFinanceFinanceFinanceFinanceMcGraw-Hill © 2004 The McGraw-Hill ... provide advice, recommend, and counsel line managers and others in the organization¾staff managers direct line managersMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Coordination...

Marketing Manager Course - Chapter 10

... TrainingTrainingCrossCross - - functional functional TrainingTrainingMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Career DevelopmentzLong-term effort in which the ... unionismzJob-based unionismzCollective bargainingzVoluntary contractszAdversarial relationshipsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.10 Chapter Human ... ManagementMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Training Presentation TechniquesSlides and Slides and VideotapesVideotapesCom puterCom puter - - A ssisted...

Marketing Manager Course - Chapter 11

... skillsteam skillsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.11 Chapter Managing Employee DiversityManaging Employee DiversityMcGraw-Hill © 2004 The McGraw-Hill Companies, ... AmericansAmericansForeignForeign - - Born Born AmericansAmericansHispanic Hispanic AmericansAmericansHomosexualsHomosexualsOlder WorkersOlder WorkersWomenWomenMcGraw-Hill © 2004 The McGraw-Hill Companies, ... Affirm a tive ActionAffirm a tive ActionMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.DiversityzIt...

Marketing Manager Course - Chapter 12

... measurableMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Applications of Management Perspectives—For the Manager zEffective ... instrumentalities and valences.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.12 Chapter MotivationMotivationMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... ProductsDevelopmentDevelopmentResearchResearch Marketing MarketingCustomerCustomerServiceServiceSalesSalesProductionProductionObjectivesObjectivesMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All...

Marketing Manager Course - Chapter 13

... PowerIIGoodGoodHighHighStrongStrongIIIIGoodGoodHighHighWeakWeakIIIIIIGoodGoodLowLowStrongStrongIVIVGoodGoodHighHighWeakWeakVVPoorPoorHighHighStrongStrongVIVIPoorPoorHighHighWeakWeakVIIVIIPoorPoorLowLowStrongStrongVIIIVIIIPoorPoorLowLowWeakWeakGoodGoodPoorPoorPerformancePerformanceRelationshipRelationship - - OrientedOrientedTaskTask - - OrientedOrientedFavorableFavorableModerateModerateUnfavorableUnfavorableMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... StateOhio StateOhio StateEm ployee-OrientationEm ployeeEm ployee - - OrientationOrientationProduction-OrientationProduction-OrientationProduction-OrientationUniversity ofMichiganUniversity ... onsiderationMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Trait TheoryTrait TheoryDesireto LeadDesireDesireto Leadto Lead“Can-Do”Attitude““CanCan - - DoDo””AttitudeAttitudeSelf-ConfidenceSelfSelf - - ConfidenceConfidenceHonestyand...

Marketing Manager Course - Chapter 14

... skills¾Interpersonal skillsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.14 Chapter Managing TeamsManaging TeamsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... GroupCharacteristicMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.The Benefits of TeamsC osts and ProductivityQuality ImprovementsSpeed InnovationMcGraw-Hill © 2004 The McGraw-Hill ... people are capable of functioning as a team.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Team...

Xem thêm