... resources they control, and second, when these resources are not perfectly mobile across firms and thus heterogeneity can be long lasting. Creating sustained competitive advantage therefore depends ... to the underlying conceptualization (e.g. Combs et al., 2006). In addition to their meanings, Arthur and Boyles (2007) present arguments that the validity of these conceptualizations is reliant ... is defined as an organization engaged in the trade of goods, services, or both to consumers (Arthur O'Sullivan, Steven M. Sheffrin, 2003). Business can be distinguished by its legal ownership,...