An Introduction to Integrated Marketing Communications

... An Introduction to Integrated Marketing Communications An Introduction to Integrated Marketing Communications © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin ... Media Specialized Media Manufacturer Dominance Manufacturer Dominance Retailer Dominance Retailer Dominance General Focus General Focus Data Based Marketing Data Based Marketing Low Agency Accountability ... Media Specialized Media Manufacturer Dominance Manufacturer Dominance Retailer Dominance Retailer Dominance General Focus General Focus Data Based Marketing Data Based Marketing Low Agency Accountability...

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... electronically mediated financial transactions between organisations and customers. Many commentators now refer to e-commerce as both financial and informational electronically mediated transactions between ... buy-side and sell-side e-commerce and is significant. Figure 1-3 (b) seems to be more realistic, and indeed many commentators seem to consider e-business and e-commerce to be synonymous. It can be ... Switzerland in 1989. The World Wide Web changed the Internet from a difficult -to- use tool for academics and technicians to an easy -to- use tool for finding information for businesses and consumers....

... buses. BruceWorthington and Greg Ganger at the University of Michigan took this approach and managed to fine-tunethe controller-overhead and bus-transfer components of a model similar to ours. They ... bus. Thecontroller manages the storage and retrieval of data to and from the mechanism and performs mappingsbetween incoming logical addresses and the physical disk sectors that store the information.Below, ... than halved to 6.2 percentof a mean I/O time.Modeling rotation position. Only two important performance components are left to model on theC2200A: detailed rotational latency and spare-sector...

... Use Files?Files allow you to store data permanently!Data output to a file lasts after the program ends An input file can be used over and overNo typing of data again and again for testingCreate ... be thought of as the file it is connected to Can have its value changedChanging a stream value means disconnecting from one file and connecting to anotherSlide 6- 12Copyright © 2007 Pearson ... Streams as an Introduction to Objects and ClassesSlide 6- 3Copyright © 2007 Pearson Education, Inc. Publishing as Pearson Addison-WesleyOverview6.1 Streams and Basic File I/O 6.2 Tools for...

... 2Objectives To introduce software engineering and to explainits importance To set out the answers to key questions aboutsoftware engineering To introduce ethical and professional issues andto explain ... professional judgment. MANAGEMENT• Software engineering managers and leaders shall subscribe toand promote an ethical approach to the management ofsoftware development and maintenance. PROFESSION• ... systematicand organised approach to their work and useappropriate tools and techniques depending onthe problem to be solved, the developmentconstraints and the resources available.©Ian Sommerville...

... Introduction to European LawWard: Shakespeare and Legal ImaginationZander: Cases and Materials on the English Legal SystemZander: The Law-Making Process An Introduction to Lawand RegulationText and MaterialsBronwen ... completing themanuscript would have been considerably more painful and protracted. We arealso grateful to Sinead Moloney, Anjana Narayanan and Finola O’Sullivan forskilfully steering the manuscript ... policy-makers and for scholarswho require a theoretical framework that can be applied to any social sector.This timely textbook provides a conceptual map of the field and an accessible andcritical introduction...

... 20042000(netLibrary)©ContentsPrefacepagexi 1Introduction1 Empiricalpsychologyandphilosophicalanalysis2Metaphysicsandthephilosophyofmind3Abriefguidetotherestofthisbook62Minds,bodiesandpeople8Cartesiandualism9Theconceivabilityargument11Thedivisibilityargument13Non-Cartesiandualism15Arepersonssimplesubstances?18Conceptualobjectionstodualisticinteraction21Empiricalobjectionstodualisticinteraction24Thecausalclosureargument26Objectionstothecausalclosureargument29Otherargumentsforandagainstphysicalism32Conclusions363Mentalstates39Propositionalattitudestates40Behaviourismanditsproblems41Functionalism44Functionalismandpsychophysicalidentitytheories48Theproblemofconsciousness51Qualiaandtheinvertedspectrumargument53Somepossibleresponsestotheinvertedspectrumargument55Theabsentqualiaargumentandtwonotionsofconsciousness59Eliminativematerialismand‘folkpsychology’61Someresponsestoeliminativematerialism64Conclusions66viiContentsviii4Mentalcontent69Propositions70Thecausalrelevanceofcontent74Theindividuationofcontent79Externalisminthephilosophyofmind82Broadversusnarrowcontent84Content,representationandcausality89Misrepresentationandnormality92Theteleologicalapproachtorepresentation95Objectionstoateleologicalaccountofmentalcontent99Conclusions1005Sensationandappearance102Appearanceandreality103Sense-datumtheoriesandtheargumentfromillusion107Otherargumentsforsense-data110Objectionstosense-datumtheories112Theadverbialtheoryofsensation114Theadverbialtheoryandsense-data116Primaryandsecondaryqualities119Sense-datumtheoriesandtheprimary/secondarydistinction121Anadverbialversionoftheprimary/secondarydistinction125Docolour-propertiesreallyexist?126Conclusions1286Perception130Perceptualexperienceandperceptualcontent131Perceptualcontent,appearanceandqualia135Perceptionandcausation137Objectionstocausaltheoriesofperception143Thedisjunctivetheoryofperception145Thecomputationalandecologicalapproachestoperception149Consciousness,experienceand‘blindsight’155Conclusions1587Thoughtandlanguage160Modesofmentalrepresentation162The‘languageofthought’hypothesis164Analogueversusdigitalrepresentation167Imaginationandmentalimagery169Thoughtandcommunication175Doanimalsthink?178Naturallanguageandconceptualschemes183Contents ... that what metaphysicians aspire to achieve is an imposs-ible dream. They claim that it is an illusion to suppose thathuman beings can formulate and justify an undistorted pic-ture of the fundamental ... (1989),Locke on Human Understanding (1995), Subjects of Experience(1996) and The Possibility of Metaphysics (1998). AN INTRODUCTION TO THEPHILOSOPHY OF MIND AN INTRODUCTIONTO THE PHILOSOPHYOF MINDE....

... FOUNDATIONAn Introduction To Franchising 1Chapter 1: An Introduction ToFranchisingWhat is a franchise? What are common franchise terms?What are the alternatives to franchising?What are the advantages ... from an existing business–financing may be more difficult to obtainAn Introduction To Franchising 9THE IFA EDUCATIONAL FOUNDATION10 An Introduction To Franchising Buying A New FranchiseAdvantages ... Franchising 5CUSTOMERS6 An Introduction To Franchising WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF OWNING A FRANCHISE?The many advantages and disadvantages of owning a franchise should be carefully...