Marketing Manager Course - Chapter 16

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 16 Chapter Management Control Management Control McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... this chapter, you should be able to: z Understand the importance of control systems. z Distinguish between system- and person-based control systems. z Distinguish between process- and outcome-based ... Formal Informal Type McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Informal and Outcome-Focused Control z Characterized by subjective control -an informal approach based...

Marketing Manager Course - Chapter 08

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 8 Chapter Entrepreneurship Entrepreneurship McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... important goals z The goal is to become a medium-sized firm of 10 0- 499 employees; or z A large firm with 500 or more employees. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. ... successful entrepreneurs start with a break-through invention. z Myth 5: Entrepreneurs become successful on their first venture. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved....

Marketing Manager Course - Chapter 09

... Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 The McGraw-Hill Companies, ... Production Marketing Marketing Finance Finance Production Production Production Production Marketing Marketing Marketing Marketing Finance Finance Finance Finance McGraw-Hill © 2004 The McGraw-Hill ... provide advice, recommend, and counsel line managers and others in the organization ¾ staff managers direct line managers McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved....

Marketing Manager Course - Chapter 10

... all managers. managers. The hum an resource staff The hum an resource staff supports managers in supports managers in carrying out HR carrying out HR responsibilities. responsibilities. McGraw-Hill ... © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 10 Chapter Human Resource Management Human Resource Management McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... like. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Unions (continued) z Union-related legislations: z The Wagner Act (1935) – created the NLRB z The Taft-Hartley Act...

Marketing Manager Course - Chapter 11

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 11 Chapter Managing Employee Diversity Managing Employee Diversity McGraw-Hill © 2004 The McGraw-Hill Companies, ... Foreign Foreign - - Born Born Americans Americans Hispanic Hispanic Americans Americans Homosexuals Homosexuals Older Workers Older Workers Women Women McGraw-Hill © 2004 The McGraw-Hill Companies, ... disabled employees is less expensive than people think McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. z Foreign-born Americans ¾ About 10 percent of U.S. population ¾ About...

Marketing Manager Course - Chapter 12

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 12 Chapter Motivation Motivation McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... s s Two Two - - Factor Theory Factor Theory McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Maslow Maslow ’ ’ s s Hierarchy Hierarchy of Needs of Needs Self-actualization ... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Alderfer’s ERG Theory Existence Existence Growth Growth Relationships Relationships McGraw-Hill © 2004 The McGraw-Hill...

Marketing Manager Course - Chapter 13

... State Ohio State Ohio State Em ployee-Orientation Em ployee Em ployee - - Orientation Orientation Production-Orientation Production-Orientation Production-Orientation University of Michigan University ... Relationship Relationship - - Oriented Oriented Task Task - - Oriented Oriented Favorable Favorable Moderate Moderate Unfavorable Unfavorable McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 13 Chapter Leadership Leadership McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights...

Marketing Manager Course - Chapter 14

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 14 Chapter Managing Teams Managing Teams McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... Teams Self-Managed Team s Project Team s Parallel Team s Virtu a l Team s McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Team Characteristics Project Team Self-managed ... exceeding milestone deadlines. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Parallel Teams z Sometimes called problem-solving teams or special- purpose teams. z Focus on a...

Marketing Manager Course - Chapter 15

... © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill 15 Chapter Managing Communication Managing Communication McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Communication Channels Ranked by Information Richness Richest Channel Leanest Channel Physical presence (face- to-face, ... for routine, clear, simple messages McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Managing Organizational Communications Face-to-Face Communication Written Communication...

Marketing Manager Course - Chapter 17

... Install electrical fixtures -- -- - -- - -- - -- - -- - -- - -- - -- - -- - Paint interior -- -- - -- - -- - -- - -- - -- Order baking equipment -- -- - -- - -- - -- - -- - -- - -- - -- - -- - -- - -- - -- - -- - -- - -- - -- - -- Get permit Start 1 2 3 4 ... McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Example of a Load Chart -- -- - -- - -- - - Carpenter -- -- - -- - -- - -- - -- - -- - -- - -- - -- - -- - -- Electrician -- -- - -- - -- - -- - -- - -- - -- - -- - -- - Painter -- -- - -- - -- - -- - -- - -- ... McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill Example of a Gantt Chart -- -- - -- - -- - Test equipment -- -- - -- - -- - Install baking equipment -- -- - -- - -- - - Install floors -- -- - -- - -- - - Install...

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