... it stands with respect to each marketing trend. 182 Marketing Insights from A to Z alue 183 The marketing job is to create, deliver, and capture customer value. What is value? Value primarily ... Emmperative, 82 Emotional marketing, 76 77 Employee(s): brand values and, 59 compensation, 58 creativity and, 29 as customer, 57 customer satisfaction and, 59–60 growth mentality, 73 hiring practices, ... rends in Marketing Thinking and Practice 181 Here are the main marketing trends that I see: • From make -and- sell marketing to sense -and- respond marketing. Your company will perform better...