... it stands with respect to each marketing trend. 182 Marketing Insights from A to Z alue 183 The marketing job is to create, deliver, and capture customer value. What is value? Value primarily ... 1 04 development of, 82 marketing automation software, 81 marketing process automation, 82 marketing strategy simulators, 1 14 partner relationship management (PRM), 55 real-time inventory management, ... implications of, 37, 109, 181 value proposition, 150 Customized marketing, 182 Dana Corporation, 85 Database marketing: benefits of, 44 45 customer privacy and, 45 46 data collection strategies, 43 44 ...