... maga- zines, catalogs, direct mail, telephone, and online. Each medium has its advantages and disadvantages in terms of cost, reach, frequency, and impact. An advertising agency devotes a major ... founded IKEA, added another consid- eration: A new idea without an affordable price tag is never ac- ceptable.” Space Adventures offers to send you into space as an astronaut. Great! What’s the ... rather than hierar- chies is thought by many to be the best way to build a sustainable self-regulating economy. Command -and- control economies have not worked. Marketing is a democratizing force....