... market 2117.4 Summary 213References 2148 Communication Strategy for High-Tech Products 2178.1 Communication for high-tech products 2188.2 Setting a communication budget 2198.3 Allocating the ... Engine for facto-ries layout, Procter & Gamble for marketing, Deere and Company for infor-mation technologies management, Texas Instruments for strategy implementation, and L.L. Bean for ... Komatsubecame models for quality control, American Express for invoicing, Ameri-can Hospital Supply for inventory management, AT&T and Hewlett-Packard for research and development, Ford Motor and...