Marketing Manager Course - Chapter 11

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 11 Chapter Managing Employee Diversity Managing Employee Diversity McGraw-Hill © 2004 The McGraw-Hill Companies, ... Foreign Foreign - - Born Born Americans Americans Hispanic Hispanic Americans Americans Homosexuals Homosexuals Older Workers Older Workers Women Women McGraw-Hill © 2004 The McGraw-Hill Companies, ... disabled employees is less expensive than people think McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. z Foreign-born Americans ¾ About 10 percent of U.S. population ¾ About...

Marketing Manager Course - Chapter 08

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 8 Chapter Entrepreneurship Entrepreneurship McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... important goals z The goal is to become a medium-sized firm of 10 0- 499 employees; or z A large firm with 500 or more employees. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. ... successful entrepreneurs start with a break-through invention. z Myth 5: Entrepreneurs become successful on their first venture. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved....

Marketing Manager Course - Chapter 09

... Sales and Marketing Vice President Sales and Marketing Region A Manager Region A Manager Region B Manager Region B Manager Region C Manager Region C Manager McGraw-Hill © 2004 The McGraw-Hill Companies, ... Production Marketing Marketing Finance Finance Production Production Production Production Marketing Marketing Marketing Marketing Finance Finance Finance Finance McGraw-Hill © 2004 The McGraw-Hill ... provide advice, recommend, and counsel line managers and others in the organization ¾ staff managers direct line managers McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved....

Marketing Manager Course - Chapter 10

... all managers. managers. The hum an resource staff The hum an resource staff supports managers in supports managers in carrying out HR carrying out HR responsibilities. responsibilities. McGraw-Hill ... © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 10 Chapter Human Resource Management Human Resource Management McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... like. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Unions (continued) z Union-related legislations: z The Wagner Act (1935) – created the NLRB z The Taft-Hartley Act...

Marketing Manager Course - Chapter 12

... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. 12 Chapter Motivation Motivation McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... s s Two Two - - Factor Theory Factor Theory McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Maslow Maslow ’ ’ s s Hierarchy Hierarchy of Needs of Needs Self-actualization ... McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Alderfer’s ERG Theory Existence Existence Growth Growth Relationships Relationships McGraw-Hill © 2004 The McGraw-Hill...

Marketing Manager Course - Chapter 13

... StateOhio StateOhio StateEm ployee-OrientationEm ployeeEm ployee - - OrientationOrientationProduction-OrientationProduction-OrientationProduction-OrientationUniversity ofMichiganUniversity ... PowerIIGoodGoodHighHighStrongStrongIIIIGoodGoodHighHighWeakWeakIIIIIIGoodGoodLowLowStrongStrongIVIVGoodGoodHighHighWeakWeakVVPoorPoorHighHighStrongStrongVIVIPoorPoorHighHighWeakWeakVIIVIIPoorPoorLowLowStrongStrongVIIIVIIIPoorPoorLowLowWeakWeakGoodGoodPoorPoorPerformancePerformanceRelationshipRelationship - - OrientedOrientedTaskTask - - OrientedOrientedFavorableFavorableModerateModerateUnfavorableUnfavorableMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... People(1,9)(1,9)(1,1)(1,1)(5,5)(5,5)(9,9)(9,9)(9,1)(9,1)McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Findings of the Fiedler ModelFindings of the Fiedler ModelCategoryCategory••LeaderLeader - - MemberMemberRelationsRelations••Task...

Marketing Manager Course - Chapter 14

... for managers and employees.© 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-HillTypes of TeamsSelf-Managed Team sProject Team sParallel Team sVirtu a l Team sMcGraw-Hill ... leaders.¾Team member behaviors.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.14 Chapter Managing TeamsManaging TeamsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... problems.zManage team conflict through negotiation.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Applications...

Marketing Manager Course - Chapter 15

... distance¾Tone of voiceMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.15 Chapter Managing CommunicationManaging CommunicationMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. ... routine, clear, simple messagesMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Managing Organizational CommunicationsFace-to-Face CommunicationWritten CommunicationElectronic ... behaviors.McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Communication Channels Ranked by Information RichnessRichest Channel Leanest ChannelPhysical presence (face-to-face,...

Marketing Manager Course - Chapter 16

... errors and problemsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.16 Chapter Management ControlManagement ControlMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All ... McGraw-Hill Companies, Inc. All rights reserved.Types of Financial ControlsBudgetary ControlFinancial StatementsFinancial RatiosActivity-BasedCostingMcGraw-Hill © 2004 The McGraw-Hill ... statementsMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved.Types of Financial Controls(cont.)zFinancial Ratios - provide an overall check of performance¾Liquidity ratios - an...

Marketing Manager Course - Chapter 17

... steps:¾Maintenance¾Kaizen¾Innovation© 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-HillJust-in-Time (JIT) SystemszJust-in-time (JIT) – the concept behind creating the firm’s ... Productivity© 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill17 Chapter Operations ManagementOperations ManagementMcGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights ... rocess Flow AnalysisCause-and-Effect Diagram sP rocess Capability M easuresC ontrol Charts© 2004 The McGraw-Hill Companies, Inc. All rights reserved.McGraw-HillDisposition of the ProductzThe...

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