... write science, 88–91 Story ideas, 31–32, 34 36, 38–39, 42 44 ; different from topics, x–xii, 41 42 , 135; freshness of, 29–31; inside story, 37–38; omnipresent, 48 49 ; and per- sonalities, 39 40 , 42 43 ; ... service, 15, 18, 38 41 , 119; of scientific openness, 33 Ignorance as asset, 4 Information out of date, 65 Intelligence of readers, 12 Internet, 33 Interviews, 40 , 43 44 , 52, 59–61, 62, 1 24; and body language, ... tilize and weed. There is work to be done. But the work pays off biggest when the plants are right for the soil and micro- climate of the particular garden. Is there some subject or writing style...