... including cus-tomer perceived value, customer satisfaction, customer shareof wallet, customer retention, and customer advocacy. 14 Marketing Insights from A to Zusiness -to- BusinessMarketing 15 Most ... maybeB2C marketers have a lot to learn from B2B practices. B2B, in partic-ular, has focused more on individual customers, and B2C is increas-ingly moving into one -to- one customer thinking.The sales ... contain a telephone number ore-mail address to enable the customer to respond. What a lost oppor-tunity for the company to learn something from a customer! Market-ing consultant Regis McKenna...