... is special 4 .How to know what the customers want—today and, more important in the clothing business, to keep half -a- step ahead 5 .How to sell 6 .How to manage inventory ... means it’s a good idea to write a full business plan; it doesn’t guarantee success. On the other hand, if your proposal doesn’t pass, you’ll probably want to modify or change your plans altogether. ... As you read through the text you’ll meet Antoinette Gorzak, a friend of mine. Antoinette wants to open a dress shop, and she has allowed me to use her plans and thought processes as an example...