... Vai river); food poisoning (case of Melamine infected in infant milk); and other cheating in selling products to customers (the fraud in selling fuel). After suffering these cases, society requires ... relationship of Planet, People, and Profit in business strategy of company. This theory is considered as the detail of TBL theory, which is stated above, in that Profit is financial line, People ... until 1998, in a book of John Elkington “Cannibals with Forks: the Triple Bottom Line of 21st Century Business” concept of TBL was coined. In TBL concept, theorist mentions three bottom lines, which...