... after my research on both prescriptive and descriptive strategies, I believe that in our constantly changing world that we live in, it is probably more important to take a prescriptive approach Most ... Marketing and Customer Service Management , 15 (3), 169-190 T Shimizu, M M (2006) Concepts and History of Strategy in Oganizations In Strategic Alignment Process and Decision Support Systems: Theory and ... climate conditions • The Earth: conditions of the land • The Chief: virtues of wisdom, sincerity, benevolence, courage, and righteousness • The Method and discipline: the correct deployment of the...