... Much of social media is done in public, by the public, and the dynamics that have shaped public relations in the past (media relations, interactions with opinion leaders and influencers, and of ... author and entrepreneur, Breakenridge travels worldwide, speaking to corporations and associations on the changing media landscape and the integration of public relations, marketing, and social media ... Sucks, and coauthor of Marketing in the Round “I believe that any organization with strong values can succeed in social, and the book Social Media and Public Relations explains how in thoughtful (and...