... management involves managing demand, which in turn involves managing customer relationships. 2.2. Marketing strategy and services marketing mix: 2.2.1. Marketing strategy: Marketing strategy is a ... constraint analysis. Based on the marketing objective, strategic market analysis, internal analysis (and past performance records and present strategy) , the marketing strategy for a particular ... marketing strategy. It has been postulated that marketing strategy is a product of marketing relationships, marketing offerings, marketing timing, resources allocation (Sudarshan D, 1995). He states...