... Sons,Inc., 20 02) , 10.4. J. Bayon, J. Gutsche, and T. Bauer, “Customer Equity Marketing,” European Management Journal (June 20 02, 20 , 21 3 22 2). PERFORMANCE MANAGEMENT 1901_4611.qxp 1 /23 /06 12: 45 ... as activity-based management (ABM) described in this book, are partially or 2 PERFORMANCE MANAGEMENT 01_4611.qxp 1 /23 /06 12: 45 PM Page 2 11 PERFORMANCE MANAGEMENT GARY COKINSDirection, traction, ... about terminology. For example, there are several variants ofPM including business performance management (BPM), enterprise performance management (EPM), and corporate performance management...