... professionals, social networking application for, 101 profile pages, 100 105 for Amazon, 102 103 for business professionals, 101 , 102 defined, 100 imposing restrictions on, 104 105 managing, 104 for ... gaming the system, 98 GigaOm blog, 152 Gladwell, Malcolm, 143 ptg170 DESIGNING FOR THE SOCIAL WEBOf those people who read an article, for example, how many access the sharing form and send the ... 150ZZuckerberg, Mark, 117–118 ptg174 DESIGNING FOR THE SOCIAL WEB The worst way to measure your traffic is by third-party companies who aggregate traffic for the whole web. Their numbers just aren’t...